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Trendbibel für Marketing und V...
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Subject
All
Consumer behaviour
79,854
Konsumentenverhalten
79,738
Marketing
31,394
Theorie
13,880
Theory
13,823
Relationship marketing
10,763
Beziehungsmarketing
10,759
Deutschland
9,220
Brand management
8,979
Markenführung
8,972
Germany
7,893
Markenimage
7,164
Marketingmanagement
7,014
Brand image
7,004
USA
6,552
Marketing management
6,467
United States
6,124
Online-Handel
5,815
Online retailing
5,814
Customer satisfaction
5,796
Kundenzufriedenheit
5,759
Produktgestaltung
5,655
Online-Marketing
5,645
Internet marketing
5,518
Electronic Commerce
5,420
Social Web
5,420
Social web
5,417
Markenartikel
4,998
Brand
4,811
Einzelhandel
4,716
Product design
4,562
Service quality
4,521
Dienstleistungsqualität
4,498
Werbung
4,477
Retail trade
4,458
E-commerce
4,255
Werbewirkung
4,005
Verbraucherverhalten
3,923
Advertising effects
3,904
Advertising
3,809
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Online availability
All
Undetermined
37,750
Free
28,362
Type of publication
All
Article
71,090
Book / Working Paper
67,909
Journal
738
Other
531
Type of publication (narrower categories)
All
Article in journal
56,903
Aufsatz in Zeitschrift
56,903
Graue Literatur
9,729
Non-commercial literature
9,729
Aufsatz im Buch
7,403
Book section
7,403
Working Paper
7,111
Arbeitspapier
6,949
Hochschulschrift
6,919
Thesis
4,777
Collection of articles of several authors
3,317
Sammelwerk
3,317
Dissertation u.a. Prüfungsschriften
2,441
Aufsatzsammlung
2,388
Lehrbuch
2,054
Textbook
1,636
Konferenzschrift
1,385
Bibliografie enthalten
1,359
Bibliography included
1,359
research-article
1,157
Case study
1,035
Fallstudie
1,035
Conference paper
614
Konferenzbeitrag
614
Ratgeber
609
Conference proceedings
601
Guidebook
530
Handbook
429
Handbuch
429
Collection of articles written by one author
394
Sammlung
394
Bibliographie
347
review-article
301
Reprint
285
Amtsdruckschrift
273
Government document
273
Glossar enthalten
251
Glossary included
251
Festschrift
207
Wörterbuch
195
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English
100,708
German
27,276
Undetermined
10,276
French
930
Hungarian
567
Polish
248
Russian
164
Spanish
159
Italian
122
Swedish
78
Dutch
55
Portuguese
48
Danish
45
Romanian
44
Ukrainian
32
Finnish
29
Norwegian
26
Lithuanian
24
Slovak
16
Czech
15
Croatian
13
Bulgarian
11
Turkish
9
Serbian
7
Slovenian
6
Chinese
6
Arabic
4
Multiple languages
4
Macedonian
2
Old English (ca. 450-1100)
1
Bosnian
1
Estonian
1
Japanese
1
Kazakh
1
Malay (macrolanguage)
1
Nepali
1
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Author
All
Bruhn, Manfred
336
Meffert, Heribert
285
Kotler, Philip
267
Pepels, Werner
223
Huber, Frank
216
Wiedmann, Klaus-Peter
210
Homburg, Christian
203
Bauer, Hans H.
186
Sheth, Jagdish N.
130
Herrmann, Andreas
129
Belk, Russell W.
120
Belz, Christian
120
Han, Heesup
119
Tomczak, Torsten
119
Diller, Hermann
115
Esch, Franz-Rudolf
110
Fritz, Wolfgang
109
Lusk, Jayson L.
100
Grunert, Klaus G.
99
Mattila, Anna S.
98
Ahlert, Dieter
96
Gierl, Heribert
95
Kaiser, Harry M.
95
Irwin, Scott H.
94
Grewal, Dhruv
93
Backhaus, Klaus
91
Burmann, Christoph
86
Phau, Ian
86
Kreutzer, Ralf T.
84
Kirchgeorg, Manfred
81
Spiller, Achim
81
Bagozzi, Richard P.
79
Foxall, Gordon R.
78
Kuß, Alfred
78
Dwivedi, Yogesh Kumar
76
Kleinaltenkamp, Michael
76
Usman, Osly
76
Kumar, V.
74
Heinemann, Gerrit
72
Keller, Kevin Lane
72
more ...
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Institution
All
Springer Fachmedien Wiesbaden
583
National Bureau of Economic Research
547
Agricultural and Applied Economics Association - AAEA
544
International Labour Organization (ILO), United Nations
375
Department of Agricultural, Food and Resource Economics, Michigan State University
236
Charles H. Dyson School of Applied Economics and Management, Cornell University
188
Department of Agribusiness and Applied Economics, North Dakota State University
147
International Association of Agricultural Economists - IAAE
143
European Association of Agricultural Economists - EAAE
141
Southern Agricultural Economics Association - SAEA
134
Department of Agricultural and Consumer Economics, University of Illinois at Urbana-Champaign
123
American Marketing Association
115
Economic Research Service, Department of Agriculture
111
African Association of Agricultural Economists - AAAE
98
NCR-134 Conference on Applied Commodity Price Analysis, Forecasting, and Market Risk Management
97
Australian Agricultural and Resource Economics Society - AARES
94
Department of Applied Economics, College of Agricultural, Food, and Environmental Sciences
94
Verlag Dr. Kovač
91
OECD
83
Office of the Chief Economist, Department of Agriculture
72
Université Paris-Dauphine (Paris IX)
71
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
59
Haufe-Lexware GmbH & Co. KG
58
IGI Global
56
Department of Agricultural & Applied Economics, University of Wisconsin-Madison
51
Department of Agricultural and Resource Economics, University of California-Berkeley
47
International Livestock Research Institute (ILRI), Consultative Group on International Agricultural Research (CGIAR)
45
Books on Demand GmbH <Norderstedt>
44
Edward Elgar Publishing
44
Springer Gabler <Firma>
44
Sociedade Brasileira de Economia e Sociologia Rural - SOBER
40
Western Agricultural Economics Association - WAEA
40
Verlag Franz Vahlen
37
European Society for Opinion and Marketing Research
36
Gesellschaft zur Erforschung des Markenwesens
35
HAL
34
Food Industry Center, College of Agricultural, Food, and Environmental Sciences
33
Fördergesellschaft Marketing an der Universität Augsburg
31
Agricultural and Food Policy Center (AFPC), Department of Agricultural Economics
30
De Gruyter Oldenbourg
30
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Published in...
All
Journal of business research : JBR
2,138
Journal of retailing and consumer services
1,942
SpringerLink / Bücher
1,703
International journal of consumer studies
777
International journal of hospitality management
736
Psychology & marketing
673
Journal of consumer research : JCR ; an interdisciplinary bimonthly
585
NBER working paper series
542
European Journal of Marketing
463
Working paper / National Bureau of Economic Research, Inc.
460
Management science : journal of the Institute for Operations Research and the Management Sciences
437
European journal of marketing : EJM
435
Springer eBook Collection
432
The journal of product & brand management
411
Asia Pacific journal of marketing and logistics
406
NBER Working Paper
402
Europäische Hochschulschriften / 5
385
Journal of marketing research : JMR
385
Journal of marketing
382
Journal of marketing management : MM
380
The journal of brand management : an international journal
370
ILO Working Papers
366
Gabler Edition Wissenschaft
362
Springer eBook Collection / Business and Economics
361
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
359
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
346
Journal of the Academy of Marketing Science
342
Journal of travel and tourism marketing
342
Journal of retailing
327
Journal of international consumer marketing
325
Tourism management : research, policies, practice
321
Marketing intelligence & planning
318
Marketing letters : a journal of research in marketing
314
Journal of marketing communications
312
Journal of fashion marketing and management
310
Cogent business & management
309
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
302
International journal of retail & distribution management
294
The international review of retail, distribution and consumer research
294
Journal of consumer behaviour : an international research review
293
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Source
All
ECONIS (ZBW)
110,291
USB Cologne (EcoSocSci)
18,419
RePEc
6,913
Other ZBW resources
2,115
BASE
1,855
EconStor
328
USB Cologne (business full texts)
265
OLC EcoSci
76
ArchiDok
6
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Showing
1
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of
140,268
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date (oldest first)
1
Neue Werte - neue Wünsche : Future values ; wie sich Konsummotive auf Produktentwicklung und
Marketing
auswirken
Barz, Heiner
(
contributor
)
-
2001
Persistent link: https://www.econbiz.de/10001599493
Saved in:
2
Konsument 2020 : die wichtigsten Konsumtrends im Wandel der Zeit
Langwieser, Corinna
;
Kirig, Anja
-
2010
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003942891
Saved in:
3
Lebensstilanalysen in der strategischen Marktforschung
Reeb, Marianne
-
1998
Persistent link: https://www.econbiz.de/10004351012
Saved in:
4
Le consommateur entrepreneur : les nouveaux modes de vie
Rochefort, Robert
-
1997
Persistent link: https://www.econbiz.de/10004372903
Saved in:
5
Design - die Trends
Scharitzer, Dieter
(
contributor
)
-
1998
Persistent link: https://www.econbiz.de/10004340075
Saved in:
6
Multioptionales Konsumentenverhalten und
Marketing
: Erklärungen und Empfehlungen auf Basis der Autopoiesetheorie
Schüppenhauer, Annette
-
1998
Persistent link: https://www.econbiz.de/10000647848
Saved in:
7
Brand society : how brands transform management and lifestyle
Kornberger, Martin
-
2010
-
1. publ.
Persistent link: https://www.econbiz.de/10003879410
Saved in:
8
Strategische Kundenbindung im Public Health-Care : Gewinnung und Bindung von studentischen Zielgruppen
Dressler, Matthias
(
ed.
);
Borgmann, Kristin
(
contributor
)
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003377467
Saved in:
9
Marketing
and multicultural diversity
Rao, C. P.
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10002741093
Saved in:
10
Beziehungsmarketing mit jungen Zielgruppen : Grundlagen, Strategien, Praxisbeispiele
Zanger, Cornelia
(
ed.
);
Griese, Kai-Michael
(
contributor
)
-
2000
Persistent link: https://www.econbiz.de/10001494514
Saved in:
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