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Kundenorientierung im Touristikmanagement : Strategie und Realisierung in Unternehmensprozessen
Bastian, Harald (contributor); Born, Karl (contributor);  … - 2000 - 2. Aufl., 2., unwesentl. veränd. Aufl. Reprint 2014
Konsequente Kundenorientierung ist der Schlüssel zum Erfolg, und das Buch bietet dazu das notwendige Wissen in bezug auf wichtige Fragestellungen in der Touristik. Ausgehend von strategischen Überlegungen werden - geprägt von den Praktikern der TUI, Europas größtem Reiseunternehmen -...
Persistent link: https://www.econbiz.de/10014509859
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Handbook of CRM : achieving excellence in customer management
Payne, Adrian - 2006
Customer Relationship Management is a holistic strategic approach to managing customer relationships to increase … creation process -- Process 3: the multi-channel integration process -- Process 4: the information management process …-channel integration process -- Chapter 5: The information management process -- Chapter 6: The performance assessment process -- Chapter 7 …
Persistent link: https://www.econbiz.de/10012683098
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The golden apple : how to measure value, build confidence and be your best in work & life
Aaronson, Kathy - 2006
Persistent link: https://www.econbiz.de/10004224455
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Customer experience management : a revolutionary approach to connecting with your customers
Schmitt, Bernd Herbert - 2003
Persistent link: https://www.econbiz.de/10004755059
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Creating customer evangelists : how loyal customers become a volunteer sales force
McConnell, Ben; Huba, Jackie - 2007 - rev. ed.
Persistent link: https://www.econbiz.de/10004879694
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Collaborative customer relationship management : taking CRM to the next level ; with 7 tables
Kracklauer, Alexander H. (contributor) - 2004
Persistent link: https://www.econbiz.de/10004495919
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How to become a rainmaker : the people who get and keep customers
Fox, Jeffrey J. - 2001
Persistent link: https://www.econbiz.de/10004723959
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Loyalty marketing for the internet age : how to identify, attract, serve and retain customers in an E-commerce environment
Sindell, Kathleen - 2001
Persistent link: https://www.econbiz.de/10004731949
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Customer management excellence
Faulkner, Mike - 2003
Persistent link: https://www.econbiz.de/10004766278