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Zwerina, Klaus - 1992 - 1st ed.

Contributions to Management Science Discrete Choice Experiments in Marketing Use of Priors in Efficient Choice Designs and Their Application to Individual Preference Measurement -- Discrete Choice Experiments in Marketing -- Copyright -- Acknowledgments -- Table of Contents -- List of Tables and...

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Marketing intelligence in retail and distribution management

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Consumer research : introspective essays on the study of consumption

Holbrook, Morris B. - 1995

the field of consumer research. The book highlights aspects of hotly debated issues that surround this field of inquiry …, and presents a picture of how consumer research has grown and developed over the past 25 years. … Jazz Solo -- Chapter 3 - On Hatching a Program of Consumer Research -- Chapter 4 - What is Consumer Research? -- Chapter 5 …

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The handbook of market intelligence : understand, compete and grow in global markets

Hedin, Hans; Hirvensalo, Irmeli; Vaarnas, Markko - 2011 - Second edition (Online-Ausg.)

An important update to this roadmap for the development of a corporate intelligence program Market intelligence is the distinct discipline by which organisations systematically gather and process information about their external operating environment in order to facilitate accurate and confident...