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Öffentlichkeitsarbeit
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Public relations
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8,227
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6,481
Deutschland
6,294
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5,250
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4,291
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4,247
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2,571
USA
2,215
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2,174
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2,120
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2,047
Consumer behaviour
2,034
United States
1,928
Kommunikation
1,834
Strategisches Management
1,787
Electronic Commerce
1,745
Corporate Social Responsibility
1,708
Beziehungsmarketing
1,701
Relationship marketing
1,685
Corporate social responsibility
1,673
Markenpolitik
1,573
Verbraucherverhalten
1,561
Unternehmenspublizität
1,540
Corporate disclosure
1,539
Management
1,490
Kundenmanagement
1,489
Markenführung
1,403
Brand management
1,396
Communication
1,393
Werbung
1,364
Social Web
1,311
Social web
1,311
Social economy
1,264
Sozialwirtschaft
1,264
Internet
1,246
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1,179
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1,129
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10,579
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288
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6
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7,510
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4,801
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3,244
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3,086
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3,086
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2,145
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2,145
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1,934
Graue Literatur
1,880
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1,812
Lehrbuch
1,716
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971
Bibliography included
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Working Paper
904
Case study
890
Fallstudie
890
Arbeitspapier
845
Konferenzschrift
752
Ratgeber
530
Guidebook
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Handbook
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Bibliographie
327
Conference proceedings
289
Glossar enthalten
181
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144
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144
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144
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115
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Author
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Bruhn, Manfred
291
Kotler, Philip
177
Pepels, Werner
172
Meffert, Heribert
149
Homburg, Christian
133
Wiedmann, Klaus-Peter
128
Huber, Frank
114
Esch, Franz-Rudolf
88
Zerfaß, Ansgar
87
Bauer, Hans H.
86
Diller, Hermann
85
Belz, Christian
82
Tomczak, Torsten
73
Lies, Jan
69
Sträßer, Anne-Katrin
65
Kreutzer, Ralf T.
61
Ahlert, Dieter
60
Burmann, Christoph
59
Kuß, Alfred
59
Heinemann, Gerrit
58
Fritz, Wolfgang
56
Backhaus, Klaus
55
Anheier, Helmut K.
54
Silberer, Günter
52
Kleinaltenkamp, Michael
50
Wirtz, Bernd W.
50
Bentele, Günter
47
Olbrich, Rainer
46
Röttger, Ulrike
46
Albers, Sönke
45
Kirchgeorg, Manfred
44
Salamon, Lester M.
44
Unger, Fritz
44
Fantapié Altobelli, Claudia
42
Aaker, David A.
40
Zanger, Cornelia
40
Heath, Robert L.
39
Sheth, Jagdish N.
39
Coombs, W. Timothy
38
Helmig, Bernd
38
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Institution
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Springer Fachmedien Wiesbaden
552
Verlag Dr. Kovač
86
Haufe-Lexware GmbH & Co. KG
51
National Bureau of Economic Research
51
Springer Gabler <Firma>
44
Verlag Franz Vahlen
37
Gesellschaft zur Erforschung des Markenwesens
35
OECD
30
Springer-Verlag GmbH
27
De Gruyter Oldenbourg
26
RWTH Aachen
25
W. Kohlhammer GmbH
25
Nomos Verlagsgesellschaft
24
UVK Verlagsgesellschaft mbH
23
Uni-Taschenbücher GmbH
23
Edward Elgar Publishing
22
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
22
Wiley-VCH
22
Springer International Publishing
21
Duncker & Humblot
19
American Marketing Association
17
Deutscher Dialogmarketing Verband
17
Erich-Schmidt-Verlag
17
Axel-Springer-Verlag <Berlin> / Marketing Anzeigen
16
Friedrich-Schiller-Universität Jena
16
Fördergesellschaft Marketing an der Universität Augsburg
16
IGI Global
16
American Council of Voluntary Agencies for Foreign Service
15
Bundesstelle für Außenhandelsinformation <Köln>
15
European Society for Opinion and Marketing Research
15
Technische Universität Braunschweig
15
Campus Verlag
13
Deutsche Public-Relations-Gesellschaft
13
Forschungsinstitut für Absatz und Handel <Sankt Gallen>
13
Books on Demand GmbH <Norderstedt>
12
Gesellschaft für Konsum-, Markt- und Absatzforschung
12
Institut für Medienentwicklung und Kommunikation <Frankfurt, Main>
12
MITP Verlags-GmbH & Co. KG
12
Organisation for Economic Co-operation and Development
12
Technical Assistance Information Cleaning House
12
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SpringerLink / Bücher
1,514
Gabler Edition Wissenschaft
333
Springer eBook Collection
325
Springer eBook Collection / Business and Economics
319
Nonprofit management & leadership
274
Research
267
Nonprofit and voluntary sector quarterly
245
Europäische Hochschulschriften / 5
232
Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
224
Corporate communications : an international journal
192
Lehrbuch
190
Journal of communication management : an international journal
146
Journal of business ethics : JOBE
128
Journal of business research : JBR
120
Journal of nonprofit & public sector marketing
113
essentials
110
Gabler Research
100
Hamburger Schriften zur Marketingforschung
92
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
91
Social enterprise journal
84
Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
83
Innovatives Markenmanagement
81
Neue betriebswirtschaftliche Forschung : Nbf
79
The accounting review : a publication of the American Accounting Association
76
DUV / Wirtschaftswissenschaft
74
Schriftenreihe Studien zum Konsumentenverhalten
72
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
69
Gabler-Edition Wissenschaft
68
Annals of public and cooperative economics
67
Springer eBook Collection / Business and Management
66
International review on public and non-profit marketing
65
Public management review
64
Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
64
Springer eBooks / Business and Economics
64
Schriften zu Marketing und Management
62
Management communication quarterly : an international journal
61
Public performance & management review
60
Erfurter Hefte zum angewandten Marketing
57
Journal of philanthropy and marketing
56
Springer Gabler Research
56
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Source
All
ECONIS (ZBW)
30,200
USB Cologne (EcoSocSci)
14,522
EconStor
96
USB Cologne (business full texts)
23
OLC EcoSci
12
RePEc
11
BASE
7
ArchiDok
3
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Showing
1
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10
of
44,874
Sort
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date (newest first)
date (oldest first)
1
Making the news : a guide for nonprofits and activists
Salzman, Jason
-
1998
Persistent link: https://www.econbiz.de/10004344049
Saved in:
2
The DIY guide to public relations
Ali, Moi
-
1999
-
2.ed.
Persistent link: https://www.econbiz.de/10004057284
Saved in:
3
The Jossey-Bass guide to strategic communications for nonprofits : a step-by-step guide to working with the media to: generate publicity, enhance fundraising, build membership, cha...
Bonk, Kathy
;
Griggs, Henry
;
Tynes, Emily
-
1999
Persistent link: https://www.econbiz.de/10004047621
Saved in:
4
Best practice: Non-profit-PR
Pleil, Thomas
-
2005
Persistent link: https://www.econbiz.de/10004918790
Saved in:
5
Öffentlichkeitsarbeit für Nonprofit-Organisationen
Gattwinkel, Hilmar
(
contributor
)
-
2004
Persistent link: https://www.econbiz.de/10010375616
Saved in:
6
Aufgabendefinition, Selbstdarstellung und Marketing von Non-Profit-Organisationen
Emsbach, Michael
(
contributor
); …
-
2010
Persistent link: https://www.econbiz.de/10008756761
Saved in:
7
Marketing communications for local nonprofit organizations : targets and tools
Self, Donald R.
(
contributor
)
- In:
Journal of nonprofit & public sector marketing
Vol. 9, nr. 1/2
(
2001
)
Persistent link: https://www.econbiz.de/10004947389
Saved in:
8
Nonprofit-PR
Brömmling, Ulrich F.
(
ed.
)
-
2007
Persistent link: https://www.econbiz.de/10008939530
Saved in:
9
Strategic marketing for nonprofit organizations
Kotler, Philip
;
Andreasen, Alan R.
-
1987
-
3. ed.
Persistent link: https://www.econbiz.de/10000738375
Saved in:
10
Strategic marketing for nonprofit organizations
Kotler, Philip
;
Andreasen, Alan R.
-
1996
-
5th ed
Persistent link: https://www.econbiz.de/10000549498
Saved in:
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