Similar Search Results

Routledge handbook of sports sponsorship : successful strategies

Ferrand, Alain; Torrigiani, Luiggino; Camps i Povill, Andreu - 2007 - 1. publ.

Introduction -- Sponsorship management principles -- Legal approach to sporting events -- Strategic and operational sponsorship implementation -- Contracts associated with events -- Case study : Perrier Fluo beach volley experience -- Conclusion

Persistent link: https://www.econbiz.de/10003333057

Marketing of Olympic sport organisations

Ferrand, Alain; Torrigiani, Luiggino - 2005

Persistent link: https://www.econbiz.de/10013523635

Sport et sponsoring

Ferrand, Alain; Torrigiani, Luiggino; Camps i Povill, Andreu - 2006

Persistent link: https://www.econbiz.de/10004866788

Introduction: New perspectives in sport event marketing

Ferrand, Alain; Stotlar, David K. - In: International journal of sport management and marketing … 7 (2010) 3/4, pp. 145-155

Persistent link: https://www.econbiz.de/10003972879

Introduction: New perspectives in sport event marketing

Ferrand, Alain; Stotlar, David K. - In: International journal of sport management and marketing … 7 (2010) 3/4, pp. 145-155

Persistent link: https://www.econbiz.de/10009869633

Sponsor and sponsees interactions : effects on consumers' perceptions of brand image, brand attachment, and purchasing intention

Chavanat, Nicolas; Martinent, Guillaume; Ferrand, Alain - In: Journal of sport management : the official journal of … 23 (2009) 5, pp. 644-670

Persistent link: https://www.econbiz.de/10003884231

Brand images causal relationships in a multiple sport event sponsorship context : developing brand value through association with sponsees

Chanavat, Nicolas; Martinent, Guillaume; Ferrand, Alain - In: European Sport management quarterly : ESMQ 10 (2010) 1, pp. 49-74

Persistent link: https://www.econbiz.de/10003970263

Special issue: Sport event marketing : creating relationship value

Ferrand, Alain (contributor) - 2010

Persistent link: https://www.econbiz.de/10003972861

Volunteer programme in mega sport events : the case of the Olympic Winter Games, Torino 2006

Chanavat, Nicolas; Ferrand, Alain - In: International journal of sport management and marketing … 7 (2010) 3/4, pp. 241-266

Persistent link: https://www.econbiz.de/10003972965

The intention-to-repurchase paradox : a case of the health and fitness industry

Ferrand, Alain; Robinson, Leigh; Valette-Florence, Pierre - In: Journal of sport management : the official journal of … 24 (2010) 1, pp. 83-105

Persistent link: https://www.econbiz.de/10003954875