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Lateral marketing : new techniques for finding breakthrough ideas
Kotler, Philip; Trías de Bes, Fernando - 2003
Persistent link: https://www.econbiz.de/10001783648
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Marketing management : text and cases
Dalrymple, Douglas J.; Parsons, Leonard J. - 2000 - 7. ed
Persistent link: https://www.econbiz.de/10001430351
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Product management
Lehmann, Donald R. - 2005 - 4th ed., internat. ed.
Persistent link: https://www.econbiz.de/10002070967
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Service management and marketing : a customer relationship management approach
Grönroos, Christian - 2000 - 2. ed
Persistent link: https://www.econbiz.de/10001468264
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Marketing als Orientierung für Wirtschaft und Wissenschaft
Fritz, Wolfgang - 1995
Persistent link: https://www.econbiz.de/10000940786
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Handbook of services marketing and management
Swartz, Teresa (contributor); Swartz, Teresa A. (ed.) - 2000
Persistent link: https://www.econbiz.de/10001421605
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Managing services marketing : text and readings
Bateson, John E. G.; Hoffman, K. Douglas - 1999 - 4. ed.
Persistent link: https://www.econbiz.de/10001354939
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Marktorientierte Unternehmensführung : Messung - Determinanten - Erfolgsauswirkungen
Becker, Jan - 1999
Persistent link: https://www.econbiz.de/10001395984
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Marktorientierte Unternehmensführung im Wandel : Retrospektive und Perspektiven des Marketing
Meffert, Heribert (ed.) - 1999
Persistent link: https://www.econbiz.de/10001401240