Similar Search Results

A model for predicting advertising quality as a key to driving sales growth : how television advertising quality affected McDonald's sales growth over six years

Young, Charles; Page, Adam - In: Journal of advertising research 54 (2014) 4, pp. 393-397

Persistent link: https://www.econbiz.de/10010481194

How coviewing reduces the effectiveness of TV advertising

Bellman, Steven; Rossiter, John R.; Schweda, Anika; … - In: Journal of marketing communications 18 (2012) 5, pp. 363-378

Persistent link: https://www.econbiz.de/10009673789

CBS promotion of future programming during the 2011 NCAA Tournament

Fortunato, John A. - In: Journal of promotion management : JPM 18 (2012) 4, pp. 474-488

Persistent link: https://www.econbiz.de/10009678850

The repetition-break plot structure makes effective television advertisements

Loewenstein, Jeffrey; Raghunathan, Rajagopal; Heath, Chip - In: Journal of marketing 75 (2011) 5, pp. 105-119

Persistent link: https://www.econbiz.de/10009297015

Television advertisement pricing in the United States

Phillips, Robert L.; Young, Graham - In: The Oxford handbook of pricing management, (pp. 181-198). 2012

Persistent link: https://www.econbiz.de/10009566498

A cross-national analysis of advertisement content

Bakir, Aysen - In: Journal of international consumer marketing 24 (2012) 3, pp. 186-202

Persistent link: https://www.econbiz.de/10009566965

Embedded advertising on television : disclosure, deception, and free speech rights

Cain, Rita M. - In: Journal of public policy & marketing : JPP & M ; an … 30 (2011) 2, pp. 226-238

Persistent link: https://www.econbiz.de/10009404944

Exposure to food advertising on television : associations with children's fast food and soft drink consumption and obesity

Andreeva, Tatʹjana B.; Kelly, Inas Rashad; Harris, … - 2011

Persistent link: https://www.econbiz.de/10008934062

A comparison of humor styles in US and Mexican television commercials

Cruthirds, Kevin W.; Wang, Valerie Lynette; Wang, Yong Jian - In: Marketing intelligence & planning 30 (2012) 4, pp. 384-401

Persistent link: https://www.econbiz.de/10009611635

Fast-food restaurant advertising on television and its influence on youth body composition

Grossman, Michael; Tekin, Erdal; Wada, Roy - 2012

We examine the effects of fast-food restaurant advertising on television on the body composition of adolescents as measured by percentage body fat (PBF) and to assess the sensitivity of these effects to using conventional measures of youth obesity based on body-mass index (BMI). We merge...

Persistent link: https://www.econbiz.de/10009681274