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Television revenue and the structure of athletic contests : the case of the National Basketball Association
Caudill, Steven B. - In: Eastern economic journal 24 (1998) 1, pp. 43-50
Persistent link: https://www.econbiz.de/10001235274
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A dynamic analysis of the diffusion of television advertising
Lin, Steven A. Y. - In: Rivista internazionale di scienze economiche e … 45 (1998) 1, pp. 87-97
Persistent link: https://www.econbiz.de/10001238303
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The effectiveness and targeting of television advertising
Shachar, Ron - In: Journal of economics & management strategy : JEMS 7 (1998) 3, pp. 363-396
Persistent link: https://www.econbiz.de/10001247585
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Food and nutrition messages communicated through prime-time television
Avery, Rosemary J. (contributor) - In: Journal of public policy & marketing : JPP & M ; an … 16 (1997) 2, pp. 217-227
Persistent link: https://www.econbiz.de/10001231656
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Television advertising and beef demand : Bayesian inference in a random effects Tobit model
Benson, Jeremy T.; Breidt, F. Jay; Schroeter, John R. - In: Canadian journal of agricultural economics : CJAE 50 (2002) 2, pp. 201-219
Persistent link: https://www.econbiz.de/10001729439
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Consuming images : film art and the American television commercial
Rhodes, Gary Don; Singer, Robert - 2021
Persistent link: https://www.econbiz.de/10012624885
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Promoting wellness or waste? : evidence from antidepressant advertising
Shapiro, Bradley T. - In: American economic journal 14 (2022) 2, pp. 439-477
Persistent link: https://www.econbiz.de/10013202108
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Buying reality : political ads, money, and local television news
Yanich, Danilo - 2020
1. Why Local Television News Matters -- 2. A Brief History of Political Advertising -- 3. Research Method and Market Profiles -- 4. Political Ads -- 5. Political Stories -- 6. The Markets -- 7. The Business of News -- Conclusion : Where Do We Go from Here?
Persistent link: https://www.econbiz.de/10013192399
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Character portrayal : examining gender roles in television commercials targeted at children in India and the United States
Bakir, Aysen - In: Journal of global marketing 26 (2013) 2, pp. 57-67
Persistent link: https://www.econbiz.de/10010189545
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Fantasy in food advertising targeted at children
Rose, Gregory; Merchant, Altaf; Bakir, Aysen - In: Journal of advertising : official publication of the … 41 (2012) 3, pp. 75-90
Persistent link: https://www.econbiz.de/10009738526