Buying reality : political ads, money, and local television news

Danilo Yanich

1. Why Local Television News Matters -- 2. A Brief History of Political Advertising -- 3. Research Method and Market Profiles -- 4. Political Ads -- 5. Political Stories -- 6. The Markets -- 7. The Business of News -- Conclusion : Where Do We Go from Here?

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Year of publication:	[2020]
Authors:	Yanich, Danilo
Publisher:	2020: New York : Fordham University Press
Subject:	Werbung \| Advertising \| Fernsehwerbung \| Television advertising \| Politische Kommunikation \| Political communication \| Wahl \| Election \| USA \| United States
Description of contents:	Table of Contents [gbv.de]

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Extent:	vii, 260 pages illustrations 23 cm
Series:	Donald McGannon Communication Research Center's Everett C. Parker book series
Type of publication:	Book / Working Paper
Language:	English
Notes:	Includes bibliographical references (pages 231-251) and index
ISBN:	978-0-8232-8896-0 ; 0-8232-8896-X ; 0-8232-8895-1 ; 978-0-8232-8895-3
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10013192399