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"Dienstleistungsmanagement" ist ein speziell auf diesen Bereich ausgerichtetes Betriebswirtschaftslehrbuch, ein Studienbegleiter für Studentinnen und Studenten in Einführungskursen an Universitäten und Fachhochschulen sowie eine praktische Handlungsanleitung für die Wirtschaft. Der...
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This book presents marketing and business processes as an integral part of the St. Gallen Management Model. It provides a tight introduction into the field of marketing and puts the added value in the center of a market-oriented management approach. The book addresses relevant topics such as...
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Alpine landscape always has been affected by human economic activities. Traffic economy, tourism economy and industrial structure dominated by small and medium-sized enterprises have been the drivers of economy development as well as of changes in the alpine landscape throughout the last...
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