Narrow search
Showing 31 - 40 of 496
Cover Image
Advertising in the nonprofit sector
Kotler, Philip - In: Advertising and society, (pp. 169-189). 1974
Persistent link: https://www.econbiz.de/10002238414
Cover Image
Atmospherics as a merketing tool
Kotler, Philip - In: Journal of retailing 49 (1973/74) 4, pp. 48-64
Persistent link: https://www.econbiz.de/10002238419
Cover Image
Behavioral models for analyzing buyers
Kotler, Philip - In: Journal of marketing 29 (1965) 4, pp. 37-45
Persistent link: https://www.econbiz.de/10002238466
Cover Image
Behavioral models for analyzing buyers
Kotler, Philip - In: Marketing management and the Indian economy, (pp. 150-169). 1970
Persistent link: https://www.econbiz.de/10002238475
Cover Image
Behavioral models for analyzing buyers
Kotler, Philip - In: Marketing management and administrative action, (pp. 146-160). 1968
Persistent link: https://www.econbiz.de/10002238490
Cover Image
Behavioral models for analyzing buyers
Kotler, Philip - In: Marketing and the behavioral sciences : selected readings, (pp. 543-564). 1968
Persistent link: https://www.econbiz.de/10002238495
Cover Image
Behavioral models for analyzing buyers
Kotler, Philip - In: Dimensions of consumer behavior, (pp. 19-36). 1969
Persistent link: https://www.econbiz.de/10002238506
Cover Image
The competitive simulator, a new management tool
Kotler, Philip - In: California management review 7 (1965) 3, pp. 49-60
Persistent link: https://www.econbiz.de/10002238943
Cover Image
The competitive marketing simulator : a new management tool
Kotler, Philip - In: Readings in marketing : the qualitative and …, (pp. 206-222). 1967
Persistent link: https://www.econbiz.de/10002238951
Cover Image
Competitive strategies for new product marketing over the life cycle
Kotler, Philip - In: Management science : journal of the Institute for … 12 (1965) 4, pp. B104-B119
Persistent link: https://www.econbiz.de/10002238960