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Les clés du marketing
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Marketing
224
Marketingmanagement
128
Marketing management
91
Marketing theory
42
Marketingtheorie
42
Theorie
32
Theory
32
Strategisches Management
28
USA
28
United States
26
Soziomarketing
25
Marktforschung
23
Absatz
18
Social marketing
17
Strategic management
17
Management
15
Vereinigte Staaten
15
Nonprofit-Organisation
14
Social Marketing
14
Einführung
12
Beziehungsmarketing
11
Relationship marketing
11
Nonprofit organization
10
Absatzpolitik
9
Brand management
9
Absatzplanung
8
Asien
8
Kundenmanagement
8
Lehrbuch
8
Markenführung
8
Corporate Social Responsibility
7
Markenpolitik
7
Marketingstrategie
7
Nonprofit marketing
7
Nonprofit-Marketing
7
Online-Marketing
7
Welt
7
World
7
Asia
6
Innovation
6
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Undetermined
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317
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181
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Lehrbuch
71
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30
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30
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21
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17
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17
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13
Sammelwerk
13
Case study
9
Fallstudie
9
Reprint
9
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8
review-article
7
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4
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4
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4
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4
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4
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3
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3
conceptual-paper
2
non-article
2
research-article
2
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Fachkunde
1
Handbook
1
Handbuch
1
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1
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Language
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English
293
Undetermined
131
German
68
French
6
Hungarian
1
Author
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Kotler, Philip
492
Armstrong, Gary
48
Keller, Kevin Lane
30
Kartajaya, Hermawan
24
Lee, Nancy R.
18
Pförtsch, Waldemar A.
16
Setiawan, Iwan
14
Andreasen, Alan R.
12
Levy, Sidney J.
11
Bliemel, Friedhelm
9
Sponholz, Uwe
9
Bloom, Paul N.
7
Fahey, Liam
7
Opresnik, Marc Oliver
7
Achrol, Ravi S.
6
Haas, Maximilian
6
Suvit Maesincee
6
Zaltman, Gerald
6
Berger, Roland
5
Bickhoff, Nils
5
Bowen, John T.
5
Chernev, Alexander
5
Harris, Lloyd C.
5
Jatusripitak, Somkid
5
Kotler, Milton
5
Rein, Irving J.
5
Trías de Bes, Fernando
5
Brady, Mairead
4
Caslione, John A.
4
Hansen, Torben
4
Hooi, Den Huan
4
Jain, Dipak
4
Lilien, Gary L.
4
Maesincee, Suvit
4
Makens, James C.
4
Reber, Heidi
4
Roberto, Eduardo L.
4
Roberto, Ned
4
Scheff, Joanne
4
Schultz, Randall L.
4
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Pearson Studium
4
Campus Verlag
2
AMACOM
1
Börsen-Buchverlag
1
Pearson Deutschland GmbH
1
Springer-Verlag GmbH
1
Published in...
All
Journal of marketing
15
Legends in marketing
11
Harvard business review : HBR
10
Always learning
7
wi - Wirtschaft
6
H2H Marketing : Case Studies on Human-to-Human Marketing
5
Journal of the Academy of Marketing Science
5
SpringerLink / Bücher
5
Erfolgreich mit den Großen des Marketings : [Best of Marketing]
4
Journal of creating value
4
Marketing management : a quarterly business management publication of the American Marketing Association
4
Business Horizons
3
Business horizons
3
Journal of Business Strategy
3
Marketing-Journal : ein Magazin der Produktfamilie W & V ; Erfahrung. Wissen. Kompetenz
3
Springer eBook Collection
3
The Prentice-Hall series in marketing
3
The evolution of nonprofit marketing
3
Applications of the sciences in marketing management
2
California management review
2
Computer innovations in marketing
2
Does marketing need reform? : fresh perspectives on the future
2
European Management Journal
2
European management journal : publ. twice a year for the Scottish Business School
2
Harvard-Manager : Periodikum zu Theorie u. Praxis d. Managements
2
Holt, Rinehart and Winston marketing series
2
Journal of Consumer Marketing
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Kellogg on marketing : the marketing faculty of the kellog school of management
2
MIT sloan management review
2
Marketing management and the decision sciences: theory and applications
2
Nonprofit marketing : sectoral applications
2
Pearson one series
2
Planning Review
2
Readings in basic marketing
2
Readings in marketing : the qualitative and quantitative areas
2
Review of marketing research
2
Springer Business Cases
2
Strategic marketing : planning, implementation, and control
2
wi / wirtschaft
2
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Source
All
ECONIS (ZBW)
317
USB Cologne (EcoSocSci)
131
OLC EcoSci
29
Other ZBW resources
14
RePEc
7
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491
Marketing 3.0 : from products to customers to the human spirit
Kotler, Philip
;
Kartajaya, Hermawan
;
Setiawan, Iwan
-
2010
Persistent link: https://www.econbiz.de/10013490273
Saved in:
492
The new competition
Kotler, Philip
;
Fahey, Liam
;
Jatusripitak, Somkid
-
1985
Persistent link: https://www.econbiz.de/10000065954
Saved in:
493
Principles of marketing
Kotler, Philip
;
Armstrong, Gary
-
2016
-
16e, global edition
Persistent link: https://www.econbiz.de/10013547284
Saved in:
494
Transformational sales : making a difference with strategic customers
Kotler, Philip
;
Dingena, Marian
;
Pförtsch, Waldemar A.
-
2016
Persistent link: https://www.econbiz.de/10014010743
Saved in:
495
Marketing-Management : [Hauptbd.]
1982
-
4., völlig neubearb. Aufl.
Persistent link: https://www.econbiz.de/10004005442
Saved in:
496
Marketing-Management : [Hauptbd.]
1989
-
Einmalige u. limitierte Sonderausg. d. 4., völlig neubearb. Aufl.
Persistent link: https://www.econbiz.de/10004005443
Saved in:
497
Marketing-Management : Arbeitsbuch
1975
Persistent link: https://www.econbiz.de/10004005446
Saved in:
498
Deutsche Übersetzung der zweiten Auflage
1974
Persistent link: https://www.econbiz.de/10004613112
Saved in:
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