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Exploring masstige brands' antecedents and outcomes
Rodrigues, Paula Cristina Lopes; Sousa, Ana; … - In: International journal of consumer studies 48 (2024) 1, pp. 1-20
Persistent link: https://www.econbiz.de/10014465439
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Masstige scale : an alternative to measure brand equity
Alagarsamy, Subburaj; Mehrolia, Sangeeta; Paul, Justin - In: International journal of consumer studies 48 (2024) 1, pp. 1-14
Persistent link: https://www.econbiz.de/10014465441
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Masstige marketing : addressing short-term and long-term happiness
Burhanudin, Burhanudin - In: International journal of consumer studies 48 (2024) 1, pp. 1-18
Persistent link: https://www.econbiz.de/10014465442
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Masstige as a mediator of the relationship between a typical user's image and brand preference
Kolańska-Stronka, Magdalena; Krasa, Paweł - In: International journal of consumer studies 48 (2024) 1, pp. 1-22
Persistent link: https://www.econbiz.de/10014465447
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Masstige consumption, brand happiness, and brand advocacy : a service perspective
Purohit, Sonal; Arora, Vibha; Radia, Karan Nilesh - In: International journal of consumer studies 48 (2024) 1, pp. 1-15
Persistent link: https://www.econbiz.de/10014465451
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Consumer behavior research in the 21st century : clusters, themes, and future research agenda
Ma, Zhenzhong; Guo, Guangrui; Lei, Jing - In: International journal of consumer studies 48 (2024) 1, pp. 1-18
Persistent link: https://www.econbiz.de/10014465609
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Digital consumer engagement in a social network : a literature review applying TCCM framework
Saikia, Winee; Bhattacharjee, Abhigyan - In: International journal of consumer studies 48 (2024) 1, pp. 1-31
Persistent link: https://www.econbiz.de/10014465615
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Responding to COVID-19 : the impact of corporate social responsibility on consumer behavior
Stadler Blank, Ashley; Loveland, Katherine E.; Cheng, Andong - In: International journal of consumer studies 48 (2024) 1, pp. 1-25
Persistent link: https://www.econbiz.de/10014465619
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Five decades of self-congruity in consumer behaviour research : a systematic review and future research agenda
Kolańska-Stronka, Magdalena; Singh, Balgopal - In: International journal of consumer studies 48 (2024) 1, pp. 1-46
Persistent link: https://www.econbiz.de/10014465626
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Does the pandemic effect still exist? : a comparative analysis of online food services in India and Spain
Singh, Nidhi; Alcántara-Pilar, Juan Miguel; … - In: International journal of consumer studies 48 (2024) 1, pp. 1-16
Persistent link: https://www.econbiz.de/10014465631