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Utilisation et potentiel commercial des hyperréalités : une analyse qualitative de Second Life.
Kaplan, Andreas M.; Haenlein, Michael - In: Revue française du marketing (2009) 222, pp. 69-82
Persistent link: https://www.econbiz.de/10008272670
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Unprofitable customers and their management
Haenlein, Michael; Kaplan, Andreas M. - In: Business horizons 52 (2009) 1, pp. 89-98
Persistent link: https://www.econbiz.de/10008160100
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The fairyland of Second Life: Virtual social worlds and how to use them
Kaplan, Andreas M.; Haenlein, Michael - In: Business horizons 52 (2009) 6, pp. 563-572
Persistent link: https://www.econbiz.de/10008317144
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The early bird catches the news: Nine things you should know about micro-blogging
Kaplan, Andreas M.; Haenlein, Michael - In: Business horizons 54 (2011) 2, pp. 105-114
Persistent link: https://www.econbiz.de/10008818912
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The increasing importance of public marketing: Explanations, applications and limits of marketing within public administration
Kaplan, Andreas M.; Haenlein, Michael - In: European management journal : publ. twice a year for … 27 (2009) 3, pp. 197-212
Persistent link: https://www.econbiz.de/10008244851
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A Model to Determine Customer Lifetime Value in a Retail Banking Context
Haenlein, Michael; Kaplan, Andreas M.; Beeser, Anemone J. - In: European management journal : publ. twice a year for … 25 (2007) 3, pp. 221-234
Persistent link: https://www.econbiz.de/10007744948
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The influence of observed heterogeneity on path coefficient significance : technology acceptance within the marketing discipline
Haenlein, Michael; Kaplan, Andreas M. - In: Journal of marketing theory and practice 19 (2011) 2, pp. 153-168
Persistent link: https://www.econbiz.de/10009884974
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The impact of unprofitable customer abandonment on current customers' exit, voice, and loyalty intentions: an empirical analysis
Haenlein, Michael; Kaplan, Andreas M. - In: The journal of services marketing 26 (2012) 6, pp. 458-471
Persistent link: https://www.econbiz.de/10010015181
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Valuing the Real Option of Abandoning Unprofitable Customers When Calculating Customer Lifetime Value
Haenlein, Michael; Kaplan, Andreas M.; Schoder, Detlef - In: Journal of marketing 70 (2006) 3, pp. 5-20
Persistent link: https://www.econbiz.de/10007264307
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If you love something, let it go mobile: Mobile marketing and mobile social media 4x4
Kaplan, Andreas M. - In: Business horizons 55 (2012) 2, pp. 129-140
Persistent link: https://www.econbiz.de/10009836041