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Marketing management : a strat...
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Marketingmanagement
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10
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10
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Mullins, John W.
59
Boyd, Harper W.
41
Walker, Orville C.
39
Forlani, David
11
Westfall, Ralph
11
Churchill, Gilbert A.
9
Ford, Neil M.
9
Larréché, Jean-Claude
7
Ruekert, Robert W.
6
Britt, Steuart Henderson
5
Churchill, Neil C.
5
Clewett, Richard M.
4
Johnston, Mark W.
4
Marshall, Greg W.
4
Bonner, Joseph M.
3
Stasch, Stanley F.
3
Cummings, Larry L.
2
Ersek, Barrett
2
Frank, Ronald E.
2
Fryburger, Vernon
2
Fukami, Cynthia V.
2
Gibson, Donald M. T.
2
Keller, Eileen Weisenbach
2
Komisar, Randy
2
Sherif, Ahmed Fouad
2
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1
Bonner, Joseph
1
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1
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1
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1
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1
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1
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1
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1
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Journal of business venturing
6
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5
Harvard-Business-Manager : das Wissen der Besten
5
The journal of product innovation management : an internat. publication of the Product Development & Management Association
5
Business horizons
4
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4
Journal of Business Venturing
3
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3
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2
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2
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2
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2
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2
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2
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Marketing management : a quarterly business management publication of the American Marketing Association
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Unternehmen im Wandel - Change Management : mit 11 Tabellen
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ECONIS (ZBW)
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29
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21
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4
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2
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21
Early growth decisions of entrepreneurs : the influence of competency and prior performance under changing market conditions
Mullins, John W.
- In:
Journal of business venturing
11
(
1996
)
2
,
pp. 89-105
Persistent link: https://www.econbiz.de/10001202051
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22
Sales force management : planning, implementation, and control
Churchill, Gilbert A.
;
Ford, Neil M.
;
Walker, Orville C.
-
1985
-
2. ed.
Persistent link: https://www.econbiz.de/10000691063
Saved in:
23
The organization of marketing activities : a contingency theory of structure and performance
Ruekert, Robert W.
;
Walker, Orville C.
;
Roering, Kenneth J.
-
2009
Persistent link: https://www.econbiz.de/10003836597
Saved in:
24
Sales force management
Johnston, Mark W.
;
Marshall, Greg W.
-
2011
-
10. ed
Persistent link: https://www.econbiz.de/10003913624
Saved in:
25
Personal characteristics of salespeople and the attractiveness of alternative rewards
Churchill, Gilbert A.
;
Ford, Neil M.
;
Walker, Orville C.
- In:
Journal of business research : JBR
7
(
1979
)
1
,
pp. 25-50
Persistent link: https://www.econbiz.de/10003513808
Saved in:
26
Marketing strategy : a decision-focused approach
Walker, Orville C.
(
contributor
)
-
2005
-
5. ed., internat. ed.
Persistent link: https://www.econbiz.de/10002804451
Saved in:
27
Churchill/Ford/Walker's Sales force management
Johnston, Mark W.
;
Marshall, Greg W.
;
Churchill, Gilbert A.
-
2006
-
8. ed., internat. ed.
Persistent link: https://www.econbiz.de/10002485265
Saved in:
28
Churchill/Ford/Walker's Sales force management
Johnston, Mark W.
;
Ford, Neil M.
-
2003
-
7. ed
Persistent link: https://www.econbiz.de/10001665341
Saved in:
29
Marketing strategy : a decision-focused approach
Walker, Orville C.
(
contributor
)
-
2003
-
4. ed., Internat. ed.
Persistent link: https://www.econbiz.de/10001666566
Saved in:
30
Management control of product development projects
Bonner, Joseph
;
Rueckert, Robert W.
;
Walker, Orville C.
-
1998
Persistent link: https://www.econbiz.de/10000997387
Saved in:
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