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Early growth decisions of entrepreneurs : the influence of competency and prior performance under changing market conditions
Mullins, John W. - In: Journal of business venturing 11 (1996) 2, pp. 89-105
Persistent link: https://www.econbiz.de/10001202051
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Sales force management : planning, implementation, and control
Churchill, Gilbert A.; Ford, Neil M.; Walker, Orville C. - 1985 - 2. ed.
Persistent link: https://www.econbiz.de/10000691063
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The organization of marketing activities : a contingency theory of structure and performance
Ruekert, Robert W.; Walker, Orville C.; Roering, Kenneth J. - 2009
Persistent link: https://www.econbiz.de/10003836597
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Sales force management
Johnston, Mark W.; Marshall, Greg W. - 2011 - 10. ed
Persistent link: https://www.econbiz.de/10003913624
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Personal characteristics of salespeople and the attractiveness of alternative rewards
Churchill, Gilbert A.; Ford, Neil M.; Walker, Orville C. - In: Journal of business research : JBR 7 (1979) 1, pp. 25-50
Persistent link: https://www.econbiz.de/10003513808
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Marketing strategy : a decision-focused approach
Walker, Orville C. (contributor) - 2005 - 5. ed., internat. ed.
Persistent link: https://www.econbiz.de/10002804451
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Churchill/Ford/Walker's Sales force management
Johnston, Mark W.; Marshall, Greg W.; Churchill, Gilbert A. - 2006 - 8. ed., internat. ed.
Persistent link: https://www.econbiz.de/10002485265
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Churchill/Ford/Walker's Sales force management
Johnston, Mark W.; Ford, Neil M. - 2003 - 7. ed
Persistent link: https://www.econbiz.de/10001665341
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Marketing strategy : a decision-focused approach
Walker, Orville C. (contributor) - 2003 - 4. ed., Internat. ed.
Persistent link: https://www.econbiz.de/10001666566
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Management control of product development projects
Bonner, Joseph; Rueckert, Robert W.; Walker, Orville C. - 1998
Persistent link: https://www.econbiz.de/10000997387