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Business-to-business marketing
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Marketing
25
United Kingdom
17
Business-to-business marketing
13
B-to-B-Marketing
11
Lieferantenmanagement
9
Supplier relationship management
9
Großbritannien
8
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Business and economics education
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Brennan, Ross
132
Canning, Louise
33
Vos, Lynn
11
McDowell, Raymond
8
Eagle, Lynne
7
Wilson, Jonathan
7
Szmigin, Isabelle
6
Leek, Sheena
5
Turnbull, Peter W.
5
Ankers, Paul
4
Baines, Paul
4
Czarnecka, Barbara
4
Dahl, Stephan
4
Hanmer-Lloyd, Stuart
4
James, Phil
4
Al-Husan, Faten Baddar
3
Eagle, Lynne C.
3
Foy, Anne
3
Franklin-Johnson, Elizabeth
3
Garneau, Paul
3
Grierson, Stuart
3
Harker, Michael
3
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Henneberg, Stephan C.
3
Lynch, Jacqueline
3
Nicholson, John
3
Rudolph, Peter
3
Al-Husan, Faten Z.Baddar
2
Baines, Paul R.
2
Baraldi, Enrico
2
Croft, Robin
2
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2
Ellis, Nick
2
Ennis, Sean
2
Figge, Frank
2
Ghaffari, Firoozeh
2
Gibson-Sweet, Monica
2
Gill, Mark
2
Givry, Philippe
2
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2
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Marketing Intelligence & Planning
23
Marketing intelligence & planning
20
Industrial marketing management : the international journal for industrial and high-tech firms
12
Journal of marketing management : MM
10
Journal of Business & Industrial Marketing
7
The journal of business & industrial marketing
7
The marketing review
6
Journal of customer behaviour
5
European Business Review
3
European Journal of Marketing
3
Personnel review : a professional journal reporting new developments in research, theory and practice of personel management
3
The journal of services marketing
3
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
European business review : EBR ; the official journal of the International Management Centres, Europe
2
European journal of marketing : EJM
2
Issues in accounting education
2
Journal of Services Marketing
2
Journal of advertising research
2
Journal of business-to-business marketing
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Partnership and leadership : building alliances for a sustainable future
2
AMS - advanced marketing series
1
Advanced marketing series
1
Asia Pacific Journal of Marketing and Logistics
1
Asian business & management
1
Elgar guides to teaching series
1
Food Policy
1
Food policy : economics planning and politics of food and agriculture
1
International Journal of Bank Marketing
1
International journal of service industry management : IJSIM
1
International review on public and non-profit marketing
1
Journal of Business Research
1
Journal of business research : JBR
1
Journal of euro-marketing
1
Journal of financial services marketing : JFSM
1
Journal of global marketing
1
Journal of marketing education : JME
1
Marketing Intelligence and Planning: Volume 28, Edition 7
1
Marketing theory
1
Multicultural perspectives in customer behaviour
1
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ECONIS (ZBW)
66
OLC EcoSci
44
Other ZBW resources
43
USB Cologne (EcoSocSci)
4
RePEc
2
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81
Marketing : an introduction
Armstrong, Gary
;
Kotler, Philip
;
Harker, Michael
; …
-
2019
-
Fourth edition
Persistent link: https://www.econbiz.de/10011871887
Saved in:
82
A framework for key account management and revenue management integration
Wang, Xuan Lorna
;
Brennan, Ross
- In:
Industrial marketing management : the international …
43
(
2014
)
7
,
pp. 1172-1181
Persistent link: https://www.econbiz.de/10010439583
Saved in:
83
Cases in marketing management
Brennan, Ross
(
contributor
)
-
1995
Persistent link: https://www.econbiz.de/10004306771
Saved in:
84
Academy of Marketing Conference 2006 "Marketing Excellence"
Baines, Paul
;
Brennan, Ross
;
Egan, John
- In:
Journal of marketing management : MM
22
(
2006
)
5-6
,
pp. 451-454
Persistent link: https://www.econbiz.de/10007294948
Saved in:
85
Contemporary strategic marketing
Brennan, Ross
;
Baines, Paul
;
Garneau, Paul
-
2003
Persistent link: https://www.econbiz.de/10004765854
Saved in:
86
E-marketing action: an action learning approach to teaching e-marketing
Harker, Michael John
;
Brennan, Ross
- In:
The marketing review
3
(
2002-03
)
4
,
pp. 419-431
Persistent link: https://www.econbiz.de/10006025163
Saved in:
87
Sophistry, relevance and technology transfer in management research: an IMP perspective
Brennan, Ross
;
Turnbull, Peter W.
- In:
Journal of business research : JBR
55
(
2002
)
7
,
pp. 595-602
Persistent link: https://www.econbiz.de/10006723157
Saved in:
88
Using case studies in university-level marketing education
Brennan, Ross
- In:
Marketing intelligence & planning
27
(
2009
)
4
,
pp. 467-473
Persistent link: https://www.econbiz.de/10008259440
Saved in:
89
Beyond advertising: in-home promotion of "fast food"
Eagle, Lynne
;
Brennan, Ross
- In:
Young consumers : insight and ideas for responsible …
8
(
2007
)
4
,
pp. 278
Persistent link: https://www.econbiz.de/10008270926
Saved in:
90
Does political marketing need the concept of customer value?
Brennan, Ross
;
Henneberg, Stephan C.
- In:
Marketing intelligence & planning
26
(
2008
)
6-7
,
pp. 559-572
Persistent link: https://www.econbiz.de/10008148374
Saved in:
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