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Welcome to the creative age : bananas, business and the death of marketing

Earls, Mark - 2002

Persistent link: https://www.econbiz.de/10004760310

Herd : how to change mass behaviour by harnessing our true nature

Earls, Mark - 2009 - updated, rev. ed.

Persistent link: https://www.econbiz.de/10009006076

Copy, copy, copy : how to do smarter marketing by using other people's ideas

Earls, Mark - 2015

"100 pick-up-and-use marketing strategy templates--get copying!Copy, Copy, Copy is a big, bright volume of templates designed to help marketers and managers more efficiently change human behaviour through social influence. Based on the argument that copying is human nature and innovation isn't...

Persistent link: https://www.econbiz.de/10010510234

I'll Have What She's Having: Mapping Social Behavior

Bentley, Alex; Earls, Mark; O'Brien, Michael J. - The MIT Press

Humans are, first and foremost, social creatures. And this, according to the authors of I'll Have What She's Having, shapes—and explains—most of our choices. We're not just blindly driven by hard-wired instincts to hunt or gather or reproduce; our decisions are based on more than “nudges”...

Persistent link: https://www.econbiz.de/10010535219

Advertising to the herd: How understanding our true nature challenges the ways we think about advertising and market research

Earls, Mark - In: International journal of market research : JMRS ; the … 45 (2003) 3, pp. 311-336

Persistent link: https://www.econbiz.de/10006694388

Soundings - The "Added-Value" Banana

Earls, Mark - In: Across the board (2003), pp. 7

Persistent link: https://www.econbiz.de/10006694425

The future of communications - UNDERSTANDING CONSUMERS - Mass marketing, RIP? Is mass marketing dead? No, just misunderstood.

Earls, Mark - In: ADMAP : for decisionmakers in advertising, marketing, … 39 (2004) 9, pp. 62-64

Persistent link: https://www.econbiz.de/10006754636

The herd perspective - Are we right to look at consumers as individuals?

Earls, Mark - In: ADMAP : for decisionmakers in advertising, marketing, … 39 (2004) 4, pp. 14-16

Persistent link: https://www.econbiz.de/10006757236

SPREAD MARKETING - Forget influentials, herd-like copying is how brands spread - Spread marketing is a pull, not a push, random phenomenon and requires lots of fires to be lit to s...

Bentley, Alex; Earls, Mark - In: ADMAP : for decisionmakers in advertising, marketing, … (2008), pp. 19-22

Persistent link: https://www.econbiz.de/10008147729

COLLABORATION - COLLABORATION - The wisdom of crowds - Collaboration, co-creation, crowdsourcing: It's all about opening up and letting the people in to engage with your brand.

Earls, Mark - In: ADMAP : for decisionmakers in advertising, marketing, … (2010), pp. 20-24

Persistent link: https://www.econbiz.de/10008415179