Herd : how to change mass behaviour by harnessing our true nature
Mark Earls
| Year of publication: |
2009 ; updated, rev. ed.
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|---|---|
| Authors: | Earls, Mark |
| Publisher: |
Chichester : John Wiley |
| Subject: | Soziomarketing | Communication in marketing | Consumer behavior | Social interaction | Social influence |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXIII, 399 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Bibliographie |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 978-0-470-74459-8 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10009006076