Herd : how to change mass behaviour by harnessing our true nature
Year of publication: |
2007
|
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Authors: | Earls, Mark |
Publisher: |
Chichester : John Wiley |
Subject: | Soziomarketing | Communication in marketing | Consumer behavior | Social interaction | Social influence |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
Extent: | XX, 348 S. : Ill., graph. Darst. |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Bibliographie |
Language: | English |
Notes: | Includes bibliographical references and index |
ISBN: | 0-470-06036-0 ; 978-0-470-06036-0 |
Classification: | Marketing |
Source: |
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