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Muslim societies in the age of mass consumption : politics, culture and identity between the local and global
Pink, Johanna (ed.) - 2009 - 1. publ.
Persistent link: https://www.econbiz.de/10003885633
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Kunden zu Fans machen : Markenloyalität in virtuellen Brand Communities
Huber, Frank; Regier, Stefanie; Kissel, Patrick - 2009 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003893026
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Der Kunde im Fokus : die wichtigsten Zielgruppen im Überblick - Milieus, Lebenswelten, Konsumenten
Kalka, Jochen (ed.); Allgayer, Florian (contributor) - 2007
Persistent link: https://www.econbiz.de/10003456628
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Understanding children as consumers
Marshall, Dave (contributor); Marshall, David William (ed.) - 2010
Persistent link: https://www.econbiz.de/10003929588
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Wirkung integrierter Kommunikation : ein verhaltenswissenschaftlicher Ansatz für die Werbung
Esch, Franz-Rudolf - 1998
Persistent link: https://www.econbiz.de/10008729634
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Soziale Rollen als Ansatz einer produktbereichsneutralen Marktsegmentierung
Murzin, Marion - 1990
Persistent link: https://www.econbiz.de/10008730647
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The impact of theory on representations of the consumer and the marketing organisation
Maclaran, Pauline (contributor) - 2008
Persistent link: https://www.econbiz.de/10003605099
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Market-based management : strategies for growing customer value and profitability
Best, Roger J. - 2009 - 5. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003608461
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Consumer behaviour : applications in marketing
East, Robert; Wright, Malcolm; Vanhuele, Marc - 2008 - 1. publ.
Persistent link: https://www.econbiz.de/10003556543
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Influencer marketing : who really influences your customers?
Brown, Duncan - 2008
Persistent link: https://www.econbiz.de/10003534826