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Persistent link: https://www.econbiz.de/10011956160

Construction and operationalisation of sectorial brands : the case of the Brazilian winemaking sector from the perspective of different stakeholders

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The objective of this article is to understand the process of construction and operation of sectorial brands (a type of shared brand) for the Brazilian winemaking sector, considering the perspective of different stakeholders: government agencies, associations, and managers of the wineries. The...

Persistent link: https://www.econbiz.de/10011959895

Linking motivational regulation to brand passion in a moderated model of customer gender and age : an organismic integration theory perspective

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Corporate heritage tourism brand attractiveness and national identity

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How do consumers reconcile positive and negative CSR-related information to form an ethical brand perception? : a mixed method inquiry

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Markenbrand : die Strategiequelle ; Zeitschrift für Markenstrategie

Neu-Ulm : Hochschule Neu-Ulm - Ausgabe 1 (2012)-Ausgabe 7 (2018) ; damit Erscheinen …

Persistent link: https://www.econbiz.de/10011844579