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Market segmentation success :...
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Consumer behaviour
27
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17
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Dibb, Sally
140
Simkin, Lyndon
109
Meadows, Maureen
15
Bang, Nguyen
14
Canhoto, Ana Isabel Domingos
8
Michaelidou, Nina
8
Nguyen, Bang
8
Ekinci, Yuksel
7
Japutra, Arnold
7
Simões, Cláudia
7
Quinn, Lee
6
Wensley, Robin
6
Ball, Kirstie
5
Brooks, Neil
5
Ali, Haider
4
Canhoto, Ana
4
Daniel, Elizabeth
4
Stern, Philip
4
Almeida, Luis Tadeu
3
Analogbei, Mathew
3
Carrigan, Marylyn
3
Gordon, Ross
3
Merendino, Alessandro
3
Quinton, Sarah
3
Spiller, Keith
3
Chai, Joe Choon Yean
2
Chang, Connie
2
Chang, Kirk
2
Chen, Jun
2
Farhangmehr, Minoo
2
Fenton-O'Creevy, Mark
2
Ferrell, Odies C.
2
Fisk, Raymond P.
2
Furnham, Adrian
2
Garcia-Perez, Alexeis
2
Han, Sung Ho
2
Jaber, Faten
2
Klaus, Philipp
2
Korotkov, Nikolay
2
Lages, Carmen
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1
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Journal of strategic marketing
20
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19
Marketing intelligence & planning
14
Marketing Intelligence & Planning
12
The marketing review
11
European Journal of Marketing
10
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Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
2
Tourism management : research, policies, practice
2
Brand management ; Vol. 4
1
British journal of management
1
Competitive intelligence, analysis and strategy : creating organisational agility
1
Corporate Communications: An International Journal
1
Corporate communications : an international journal
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European Journal of Operational Research
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European Sport management quarterly : ESMQ
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Facets of corporate identity, communication, and reputation
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International journal of management reviews : IJMR
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Source
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ECONIS (ZBW)
90
OLC EcoSci
59
Other ZBW resources
37
USB Cologne (EcoSocSci)
10
RePEc
5
BASE
1
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202
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date (oldest first)
1
The marketing casebook : cases and concepts
Dibb, Sally
-
1994
Persistent link: https://www.econbiz.de/10000339429
Saved in:
2
Implementation rules to bridge the theory/practice divide in market segmentation
Dibb, Sally
;
Simkin, Lyndon
- In:
Journal of marketing management : MM
25
(
2009
)
3/4
,
pp. 375-396
Persistent link: https://www.econbiz.de/10003838552
Saved in:
3
Judging the quality of customer segments : segmentation effectiveness
Dibb, Sally
;
Simkin, Lyndon
- In:
Journal of strategic marketing
18
(
2010
)
2
,
pp. 113-131
Persistent link: https://www.econbiz.de/10003978349
Saved in:
4
Target segment strategy
Dibb, Sally
;
Simkin, Lyndon
- In:
Marketing theory : a student text
,
(pp. 237-260)
.
2010
Persistent link: https://www.econbiz.de/10003950837
Saved in:
5
Market segmentation success : making it happen!
Dibb, Sally
;
Simkin, Lyndon
-
2008
Persistent link: https://www.econbiz.de/10003517735
Saved in:
6
Leadership teams rediscover market analysis in seeking competitive advantage and growth during economic uncertainty
Simkin, Lyndon
;
Dibb, Sally
- In:
Journal of strategic marketing
20
(
2012
)
1
,
pp. 45-54
Persistent link: https://www.econbiz.de/10009510634
Saved in:
7
Marketing concepts and strategies
Dibb, Sally
;
Simkin, Lyndon
;
Pride, William M.
; …
-
2012
-
6. ed.
Persistent link: https://www.econbiz.de/10009532316
Saved in:
8
Leadership teams rediscover market analysis in seeking competitive advantage and growth during economic uncertainty
Simkin, Lyndon
;
Dibb, Sally
- In:
Competitive intelligence, analysis and strategy : …
,
(pp. 99-108)
.
2013
Persistent link: https://www.econbiz.de/10009680266
Saved in:
9
Segmenting the energy market : problems and successes
Simkin, Lyndon
;
Dibb, Sally
- In:
Marketing intelligence & planning
29
(
2011
)
6
,
pp. 580-592
Persistent link: https://www.econbiz.de/10009387343
Saved in:
10
Diagnosing and treating operational and implementation barriers in synoptic marketing planning
Dibb, Sally
;
Simkin, Lyndon
;
Wilson, David C.
- In:
Industrial marketing management : the international …
37
(
2008
)
5
,
pp. 539-553
Persistent link: https://www.econbiz.de/10003736670
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