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Marketing discourse : a critic...
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31
Kritische Analyse zentraler Begriffe der marktorientierten Unternehmensführung als Grundlage einer Würdigung des Leistungsanspruches der "konventionellen" Marktforschungsmethoden u...
Pfeiffer, Werner
-
1990
Persistent link: https://www.econbiz.de/10000858343
Saved in:
32
Marktforschung
Böhler, Heymo
-
1992
-
2., überarb. Aufl
Persistent link: https://www.econbiz.de/10000832323
Saved in:
33
Strategic
marketing
for nonprofit organizations
Kotler, Philip
;
Andreasen, Alan R.
-
1987
-
3. ed.
Persistent link: https://www.econbiz.de/10000738375
Saved in:
34
Individual
Marketing
: Wege zum neuen Konsumenten
Beyering, Lutz
-
1987
Persistent link: https://www.econbiz.de/10000742807
Saved in:
35
Marketing
in Kommunalverwaltungen
Homann, Klaus
(
ed.
)
-
1986
Persistent link: https://www.econbiz.de/10000750706
Saved in:
36
Versicherungsmarketing auf der Grundlage des
Marketing
von Informationsprodukten
Nickel-Waninger, Hartmut
-
1987
Persistent link: https://www.econbiz.de/10000723092
Saved in:
37
Der Weg zum Käufer : das strategische Labyrinth
Dichtl, Erwin
-
1987
Persistent link: https://www.econbiz.de/10000727313
Saved in:
38
Marketing
im Zeitalter der "Compunications" : neue Chancen durch Computer u. Telekommunikation
Buzzell, Robert Dow
(
ed.
)
-
1988
Persistent link: https://www.econbiz.de/10000735521
Saved in:
39
Marketing
management and information technology
Fletcher, Keith
-
1990
Persistent link: https://www.econbiz.de/10000812020
Saved in:
40
Industrial
marketing
: cases and concepts
Corey, E. Raymond
(
contributor
)
-
1991
-
4. ed
Persistent link: https://www.econbiz.de/10000814217
Saved in:
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