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Despair, rigging, anger, and degrowth
Benton, Raymond - In: Journal of macromarketing 42 (2022) 3, pp. 345-355
Persistent link: https://www.econbiz.de/10013389043
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Theory and practice across disciplines: implications for the field of management
Brennan, Ross - In: European Business Review 20 (2008) 6, pp. 515-528
by examining the theory/practice debate in three cognate fields–economics, nursing and marketing. Findings – The … economics, nursing and marketing. Each of these three areas provides a unique lens through which to view the research … relationship between theory and practice is actively debated in all three of the fields. In economics, criticism has been directed …
Persistent link: https://www.econbiz.de/10014713300
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Perception of Product Quality in a Static State Utility Model
Huntington, Paul A. - In: European Journal of Marketing 24 (1990) 3, pp. 57-71
The role of the consumer′s perception of product quality within the traditional economic utility model is examined. It is argued that by holding marginal utility to be equal among buyers, price reference will be defined specific to the buyer′s marginal utility of money. Price is...
Persistent link: https://www.econbiz.de/10014722979
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The Handbook of Economic Sociology
Delbridge, Rick - In: European Journal of Marketing 36 (2002) 5/6, pp. 738-740
Persistent link: https://www.econbiz.de/10014723436
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The South Australian Wine Grape Market: An Analysis Using Experimental Economics Techniques
Burns, J.P.A.; Meyler, M.J.; Tiernan, P.; Fischer, A.J. - In: European Journal of Marketing 23 (1989) 9, pp. 15-26
A series of six laboratory experiments was conducted in 1986 and 1987 to examine the impact of minimum prices on the market for wine grapes, similar to what has existed in South Australia. In the experiments, four of the seven subjects designated as “grape‐growers” were members of winery...
Persistent link: https://www.econbiz.de/10014724710
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The response of US business to consumerism
Barksdale, Hiram C.; French, Wamen A. - In: European Journal of Marketing 10 (1976) 1, pp. 13-27
Reports on a survey carried out in the USA into the opinions of leading marketing managers and consumer advocates with …
Persistent link: https://www.econbiz.de/10014725153
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Demand, marketing and time
Lowe, Julian - In: European Journal of Marketing 7 (1973) 2, pp. 103-111
predictions about consumer behaviour in order to and understanding and decision making in certain spheres of marketing.  …
Persistent link: https://www.econbiz.de/10014725262
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Marketing of protein‐rich foods in developing countries
Wickström, Bo - In: European Journal of Marketing 7 (1973) 2, pp. 112-118
Examines the possibilities of marketing formulated commercially distributed foods for combatling malnutrition in low …‐cost nutritious foods being stressed by marketing departments in order to tempt the consumer.  …
Persistent link: https://www.econbiz.de/10014725263
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Economics and marketing on pricing: how and why do they differ?
Skouras, Thanos; Avlonitis, George J.; Indounas, Kostis A. - In: Journal of Product & Brand Management 14 (2005) 6, pp. 362-374
pricing by the disciplines of economics and marketing. Design/methodology/approach – It is from three perspectives that the … marketing and economics approaches to pricing are reviewed, namely, buyers' response to price, firm's determination of price …, and industry‐ or economy‐wide role of price. Findings – A comparative review of the relevant marketing and economics …
Persistent link: https://www.econbiz.de/10014895876
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Fusion for Profit
Dupree, Jim - In: Journal of Product & Brand Management 18 (2009) 5, pp. 385-385
Persistent link: https://www.econbiz.de/10014896111