Keiningham, Timothy Lee; Rust, Roland T.; Lariviere, Bart; … - In: Journal of Service Management 29 (2018) 1, pp. 2-38
Purpose: Managers seeking to manage customer word-of-mouth (WOM) behavior need to understand how different attitudinal drivers (e.g. satisfaction, positive and negative emotion, commitment, and self-brand connection) relate to a range of WOM behaviors. They also need to know how the effects of...