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The carry-over effect of advertising

Tull, Donald S. - In: Management information : a quantitative accent, (pp. 241-254). 1967

Persistent link: https://www.econbiz.de/10002941170

A re-examination of the causes of the decline in sales of Sapolio

Tull, Donald S. - In: The journal of business : B 28 (1955) 2, pp. 128-137

Persistent link: https://www.econbiz.de/10002941259

The relationship of actual and predicted sales and profits in new-product introductions

Tull, Donald S. - In: The journal of business : B 40 (1967) 3, pp. 233-250

Persistent link: https://www.econbiz.de/10002941276

Internationales Marketing und Exportmanagement

Albaum, Gerald; Strandskov, Jesper; Duerr, Edwin - 2001 - 3. Aufl., [Nachdr.]

Persistent link: https://www.econbiz.de/10002152080

Fundamentals of marketing research

Smith, Scott M.; Albaum, Gerald - 2005

The nature of marketing research -- Planning for marketing research and the research process -- Research design -- Secondary data and sources -- Information from respondents -- Online marketing research -- Qualitative research and observation -- Experimentation -- General concepts of measurement...

Persistent link: https://www.econbiz.de/10002030705

Legends in marketing: Paul E. Green

Green, Paul E. - 2017

Volume 1. MDS and positioning -- Volume 2. Clustering and Segmentation -- Volume 3. Conjoint Analysis: the Pioneering Years -- Volume 4. Conjoint Analysis: Advanced Methods -- Volume 5. Conjoint Analysis: Applications -- Volume 6. Marketing Research