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Competing in a service economy : how to create a competitive advantage through service development and innovation
Gustafsson, Anders; Johnson, Michael D. - 2003 - 1. ed.
Persistent link: https://www.econbiz.de/10004727850
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The best service is no service : how to liberate your customers from customer service, keep them happy, and control costs
Price, Bill; Jaffe, David - 2008
Persistent link: https://www.econbiz.de/10004910141
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Take their breath away : how imaginative service creates devoted customers
Bell, Chip R.; Patterson, John R. - 2009
Persistent link: https://www.econbiz.de/10004938903
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Marketing a service for profit : a practical guide to key service marketing concepts
Clarke, Greg - 2000
Persistent link: https://www.econbiz.de/10004604714
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Principles of services marketing
Palmer, Adrian - 2005 - 4. ed.
Persistent link: https://www.econbiz.de/10004820184
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Principles of services marketing
Palmer, Adrian - 2008 - 5. ed.
Persistent link: https://www.econbiz.de/10004897146
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Services marketing : managing the service value chain
Bruhn, Manfred; Georgi, Dominik - 2006
Persistent link: https://www.econbiz.de/10004845888
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Service magic : the art of amazing your customers
Zemke, Ron; Bell, Chip R. - 2003
Persistent link: https://www.econbiz.de/10004726480
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The service providers
Yagil, Danah - 2008
Persistent link: https://www.econbiz.de/10004910298
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A complete and balanced service scorecard : creating value through sustained performance improvement
Tyagi, Rajesh Kumar; Gupta, Praveen - 2008 - 1. pr.
Persistent link: https://www.econbiz.de/10004917977