Despite the critical role that managers ascribe to innovation, the high failure rates of newly introduced products indicate that success is difficult to achieve. Nicolas Zacharias addresses this challenge using an integrative approach that deals with the complex organizational antecedents and...

Einführung -- Grundlagen des Innovationsmarketing -- Management von Widerstand in Innovationsprozessen -- Open Innovation zur nachhaltigen Steigerung der Innovationsfähigkeit von Unternehmen -- Chancen und Risiken zwischenbetrieblicher Innovationskooperationen -- Risikomanagement in...

Patricia Sandmeier demonstrates how a transfer of elements from Extreme Programming to the development practice of industrial products can improve customer integration activities in the product innovation process and the innovativeness of the resulting new products. Dr. Patricia Sandmeier...