Purpose – In the years since Saxe and Weitz developed a scale to measure the selling orientation and customer orientation (SOCO) of a salesperson, research findings on the effect of SOCO on salesperson job performance have shown mixed results. This article aims to synthesize the findings from...

An often overlooked aspect of service delivery in business‐to‐business settings is the issue of service quality among internal organizational units. Yet, in practice many organizational departments are service providers primarily to customers within the organization. For example, management...

Cover -- Editorial boards -- Editorial -- A contingency model of marketing dashboards and their influence on marketing strategy implementation speed and market information management capability -- Troubled waters: the transformation of marketing in a digital world -- Commitment to marketing...