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Marketing management
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Management
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3,766
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management
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2,839
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marketing
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204
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184
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158
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153
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142
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134
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131
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128
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112
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111
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111
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100
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100
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99
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97
Irwin, Scott H.
94
Kreutzer, Ralf T.
93
Kaiser, Harry M.
86
Wirtz, Bernd W.
86
Kleinaltenkamp, Michael
85
Burmann, Christoph
84
Kirchgeorg, Manfred
84
Kumar, V.
81
Albers, Sönke
80
McDonald, Malcolm
80
Holst, Elke
79
Sadun, Raffaella
76
Simon, Hermann
76
Reinecke, Sven
75
Kuß, Alfred
74
Berndt, Ralph
73
Kirsch, Anja
71
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70
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67
Wrohlich, Katharina
67
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67
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189
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166
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149
Department of Agribusiness and Applied Economics, North Dakota State University
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94
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78
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72
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55
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51
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482
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Management Decision
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Marketing Intelligence & Planning
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Journal of Food Distribution Research
208
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188
Journal of marketing management : MM
175
Economics Papers from University Paris Dauphine
164
Management science : journal of the Institute for Operations Research and the Management Sciences
161
Journal of the Academy of Marketing Science
160
European research studies
156
essentials
152
Journal of marketing
145
Management Science
141
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140
Springer eBook Collection / Business and Management
135
Journal of Agricultural and Applied Economics
132
Journal of business ethics : JOBE
132
Hamburger Schriften zur Marketingforschung
122
Neue betriebswirtschaftliche Forschung : Nbf
119
Edward Elgar E-Book Archive
117
Marketing intelligence & planning
116
Journal of Consumer Marketing
113
Journal of business economics : JBE
110
Gabler Research
108
Journal of marketing communications
108
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
104
MPRA Paper
103
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
102
Leadership & Organization Development Journal
101
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
28,749
RePEc
9,490
BASE
4,254
Other ZBW resources
3,690
EconStor
702
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454
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237
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131
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131
Marketing
: Grundlagen marktorientierter Unternehmensführung ; Konzepte, Instrumente, Praxisbeispiele ; mit neuer Fallstudie VW Golf
Meffert, Heribert
-
1998
-
8., vollständig neubearb. u. erw. Aufl.
Persistent link: https://www.econbiz.de/10000630670
Saved in:
132
Kompetenztransfer im Investitionsgütermarketing
Strothmann, Karl-Heinz
(
ed.
); …
-
1997
Persistent link: https://www.econbiz.de/10000634063
Saved in:
133
Imageorientierte
Marketing
-Kommunikation im mittelständischen Firmenkundengeschäft der Kreditinstitute
Görgen, Frank
-
1997
Persistent link: https://www.econbiz.de/10000634717
Saved in:
134
Agricultural and food
marketing
management
Crawford, I. M.
-
1997
Persistent link: https://www.econbiz.de/10000635177
Saved in:
135
Musicalproduktionen : Marketingstrategien und Erfolgsfaktoren
Schäfer, Hubert
-
1998
Persistent link: https://www.econbiz.de/10000645198
Saved in:
136
Quantitative analysis in
marketing
management
Moutinho, Luiz
;
Goode, Mark
;
Davies, Fiona
-
1998
Persistent link: https://www.econbiz.de/10000645616
Saved in:
137
Wettbewerbsvorteile durch Online-
Marketing
: die strategischen Perspektiven elektronischer Märkte ; mit 6 Tabellen
Link, Jörg
(
ed.
);
Tiedtke, Daniela
(
contributor
)
-
1998
Persistent link: https://www.econbiz.de/10000669808
Saved in:
138
Marketing
research : an applied orientation
Malhotra, Naresh K.
-
1999
-
3. ed
Persistent link: https://www.econbiz.de/10000670855
Saved in:
139
Markt und Unternehmung : Handlungsfelder des
Marketing
Hammann, Peter
;
Palupski, Rainer
;
Gathen, Andreas von der
-
1998
-
Als Ms. gedr.
Persistent link: https://www.econbiz.de/10000675151
Saved in:
140
Patente im strategischen
Marketing
: Sicherung der Wettbewerbsfähigkeit durch systematische Patentanalyse und Patentnutzung
Faix, Axel
-
1998
Persistent link: https://www.econbiz.de/10000676794
Saved in:
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