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Luxury brand cultural symbolism : signaling effect on customer well-being

Ting, Liu; Ahn, Jiseon - In: Journal of strategic marketing 32 (2024) 5, pp. 590-605

Persistent link: https://www.econbiz.de/10014553343

Consumer-activity identification : identifying antecedents and outcomes

Hawkins, Matthew A.; Thyroff, Anastasia E.; Rome, … - In: Journal of strategic marketing 32 (2024) 5, pp. 606-621

Persistent link: https://www.econbiz.de/10014553344

Country branding research : a decade’s systematic review

Salifu, Ahmed Tijani; Majeed, Mohammed; Ofori, Kwame Simpe - In: Cogent business & management 11 (2024) 1, pp. 1-24

The concept of country branding, also referred to as nation or place branding, involves the creation and management of a nation's image and products to promote various aspects of its identity. This study conducted a systematic review of country branding studies based on articles published...

Persistent link: https://www.econbiz.de/10014535301

Branding trust : advertising and trademarks in nineteenth-century America

Black, Jennifer M. - 2024

Persistent link: https://www.econbiz.de/10014518771

Sustainability, brand authenticity and Instagram messaging

Bulmer, Sandy; Palakshappa, Nitha; Dodds, Sarah; … - In: Journal of business research : JBR 175 (2024), pp. 1-13

Persistent link: https://www.econbiz.de/10014549576

Psychological mechanisms behind access-based luxury brand consumption : empirical investigation from the lens of new ownership paradigm

Kumar, Jitender - In: Journal of business research : JBR 175 (2024), pp. 1-13

Persistent link: https://www.econbiz.de/10014549662

In it together : brands benefit after a transgression when perceived as co-owners of the brand community

Kuchmaner, Christina A.; Johnson, Jennifer Wiggins; … - In: Journal of marketing management : JMM ; journal of the … 40 (2024) 3/4, pp. 190-216

Persistent link: https://www.econbiz.de/10014549748

The dynamic of employees' trust in their organisation in a corporate brand crisis : the bounce-back effect of organisational identification

De Villartay, Sophie; Abid-Dupont, Marie-Aude; … - In: Journal of marketing management : JMM ; journal of the … 40 (2024) 3/4, pp. 260-288

Persistent link: https://www.econbiz.de/10014549752

Antecedents and consequences of the "cancel culture" firestorm journey for brands : is there a possibility for forgiveness?

Costa, Cláudia; Azevedo, António - In: Journal of marketing management : JMM ; journal of the … 40 (2024) 3/4, pp. 289-312

Persistent link: https://www.econbiz.de/10014549758

A meta-model of customer brand loyalty and its antecedents

Desveaud, Kathleen; Mandler, Timo; Eisend, Martin - In: Journal of business research : JBR 176 (2024), pp. 1-12

Persistent link: https://www.econbiz.de/10014550337

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