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Modeling condom brand loyalty of young South African adults : an expectancy confirmation perspective
Roberts-Lombard, Mornay; Maduku, Daniel K. - In: Journal of nonprofit & public sector marketing 36 (2024) 3, pp. 322-346
Persistent link: https://www.econbiz.de/10014574604
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A model for brand personality word embedding : identifying UNESCO World Heritage personality categories
Hassan, Mohamed Abdalla Elsayed; Zerva, Konstantina; … - In: Journal of travel research : a quarterly publication of … 63 (2024) 1, pp. 44-63
Persistent link: https://www.econbiz.de/10014581697
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Nonmonetary awards and innovation : evidence from winning China's Top Brand Contest
Luo, Lianfa; Cheng, Zhiming; Ye, Qingqing; Cheng, Yanjun; … - In: China economic review 86 (2024), pp. 1-16
Persistent link: https://www.econbiz.de/10014545104
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We are just 10 feet away! : how does location-based advertising affect consumer-brand engagement?
Thapa, Sajani; Guzman, Francisco; Paswan, Audhesh - In: Journal of business research : JBR 172 (2024), pp. 1-15
Persistent link: https://www.econbiz.de/10014545208
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The brand value of earnings : an event study of consumer responses to earnings announcements
Kimbrough, Michael D.; Paharia, Neeru; Wang, Xu; Wei, Sijing - In: The accounting review : a publication of the American … 99 (2024) 3, pp. 259-285
Persistent link: https://www.econbiz.de/10014536458
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You fooled me, so I'll tell you about myself! : personnel-related brand betrayal experiences and disclosure of personal information
Teck Ming Tan; Salo, Jari; Aspara, Jaakko - In: Journal of business research : JBR 171 (2024), pp. 1-13
Persistent link: https://www.econbiz.de/10014536191
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Corporate brand identity : social media communication in the transportation industry
Cuomo, Maria Teresa; Andreis, Federico de; Genovino, Cinzia - In: Corporate Branding in Logistics and Transportation : …, (pp. 57-69). 2024
Persistent link: https://www.econbiz.de/10014536309
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Corporate branding in logistics$the state of the art and further trends
Mayor-Vitoria, Fernando - In: Corporate Branding in Logistics and Transportation : …, (pp. 104-120). 2024
Persistent link: https://www.econbiz.de/10014536312
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Halal-logistics value creation (HLVC) on micro, small, and medium enterprises (MSMEs) halal branding
Rohafiz Sabar; Nur Khairiel Anuar; Ahmad Shabudin Ariffin; … - In: Corporate Branding in Logistics and Transportation : …, (pp. 121-137). 2024
Persistent link: https://www.econbiz.de/10014536313
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Does supply chain collaboration enhance MSMEs' brand image? : a perspective from an emerging economy
Siti Norida Wahab; Abu Bakar bin Abdul Hamid - In: Corporate Branding in Logistics and Transportation : …, (pp. 138-156). 2024
Persistent link: https://www.econbiz.de/10014536314