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Customer relationship manageme...
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Beziehungsmarketing
25,651
Relationship marketing
25,627
Konsumentenverhalten
10,683
Consumer behaviour
10,667
Marketing
6,987
Deutschland
6,579
Kundenzufriedenheit
5,666
Customer satisfaction
5,659
Germany
5,598
Theorie
5,178
Theory
5,134
Service quality
4,122
Dienstleistungsqualität
4,121
Marketingmanagement
3,974
Markenführung
3,649
Brand management
3,643
Marketing management
3,522
Electronic Commerce
3,340
Kundenwert
2,631
Strategie
2,629
Lieferantenmanagement
2,592
Supplier relationship management
2,591
Kundenmanagement
2,563
Social Web
2,492
Social web
2,492
Customer value
2,466
Online-Marketing
2,370
Markenimage
2,346
Internet marketing
2,255
E-commerce
2,226
Brand image
2,210
Markenartikel
1,845
Strategisches Management
1,834
Unternehmen
1,754
Einzelhandel
1,722
USA
1,705
Customer integration
1,666
Kundenintegration
1,666
Brand
1,661
Verbraucherverhalten
1,627
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Undetermined
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4,331
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20,419
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247
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3,847
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3,662
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2,130
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2,130
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1,932
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1,840
Sammelwerk
1,840
Aufsatzsammlung
1,673
Lehrbuch
1,640
Textbook
1,239
Working Paper
1,142
Arbeitspapier
1,095
Case study
911
Fallstudie
911
Bibliografie enthalten
907
Bibliography included
907
Konferenzschrift
645
Ratgeber
638
Guidebook
545
Handbook
391
Handbuch
391
Bibliographie
288
Conference proceedings
231
Glossar enthalten
165
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165
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155
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155
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152
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152
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133
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118
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112
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88
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85
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73
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English
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Bruhn, Manfred
332
Homburg, Christian
223
Pepels, Werner
182
Kotler, Philip
173
Huber, Frank
164
Meffert, Heribert
161
Wiedmann, Klaus-Peter
137
Bauer, Hans H.
132
Kumar, V.
104
Belz, Christian
103
Diller, Hermann
102
Tomczak, Torsten
90
Herrmann, Andreas
84
Esch, Franz-Rudolf
83
Ahlert, Dieter
79
Kleinaltenkamp, Michael
79
Burmann, Christoph
75
Kreutzer, Ralf T.
73
Krafft, Manfred
72
Wirtz, Bernd W.
71
Sheth, Jagdish N.
66
Sträßer, Anne-Katrin
65
Verhoef, Peter C.
62
Heinemann, Gerrit
61
Silberer, Günter
61
Backhaus, Klaus
60
Fritz, Wolfgang
60
Kuß, Alfred
60
Stauss, Bernd
59
Albers, Sönke
54
Han, Heesup
54
Hollebeek, Linda D.
51
Reinecke, Sven
50
Olbrich, Rainer
48
Kirchgeorg, Manfred
47
Piller, Frank T.
47
Swoboda, Bernhard
47
Hippner, Hajo
46
Walsh, Gianfranco
46
Hadwich, Karsten
45
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Springer Fachmedien Wiesbaden
514
Verlag Dr. Kovač
78
Haufe-Lexware GmbH & Co. KG
55
Springer Gabler <Firma>
43
Verlag Franz Vahlen
37
Gesellschaft zur Erforschung des Markenwesens
36
De Gruyter Oldenbourg
30
RWTH Aachen
28
Springer-Verlag GmbH
28
Wiley-VCH
28
American Marketing Association
27
IGI Global
24
W. Kohlhammer GmbH
24
National Bureau of Economic Research
23
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
22
Books on Demand GmbH <Norderstedt>
21
Nomos Verlagsgesellschaft
21
Springer International Publishing
21
UVK Verlagsgesellschaft mbH
21
Edward Elgar Publishing
20
OECD
20
Uni-Taschenbücher GmbH
20
Duncker & Humblot
19
Erich-Schmidt-Verlag
18
Friedrich-Schiller-Universität Jena
18
Fördergesellschaft Marketing an der Universität Augsburg
18
Deutscher Dialogmarketing Verband
17
Axel-Springer-Verlag <Berlin> / Marketing Anzeigen
16
Bundesstelle für Außenhandelsinformation <Köln>
15
Technische Universität Braunschweig
15
European Society for Opinion and Marketing Research
14
Campus Verlag
13
Forschungsinstitut für Absatz und Handel <Sankt Gallen>
13
Universität Mannheim
13
Gesellschaft für Konsum-, Markt- und Absatzforschung
12
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
11
FinanzBuch Verlag
10
Helmut-Schmidt-Universität
10
Institut für Demoskopie Allensbach
10
London School of Economics and Political Science
10
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SpringerLink / Bücher
1,523
Journal of business research : JBR
685
Journal of retailing and consumer services
604
Industrial marketing management : the international journal for industrial and high-tech firms
462
Gabler Edition Wissenschaft
364
Springer eBook Collection / Business and Economics
344
Springer eBook Collection
340
International journal of hospitality management
313
Research
247
The journal of services marketing
228
Europäische Hochschulschriften / 5
225
The journal of business & industrial marketing
224
The service industries journal
205
Lehrbuch
189
Journal of the Academy of Marketing Science
179
Journal of strategic marketing
176
International journal of electronic customer relationship management : IJECRM
148
Journal of marketing
136
International journal of contemporary hospitality management
127
Journal of travel and tourism marketing
124
Journal of service research : JSR
121
Tourism management : research, policies, practice
120
Journal of hospitality marketing & management
119
Journal of service management
115
The journal of product & brand management
113
The journal of brand management : an international journal
111
essentials
110
Asia Pacific journal of marketing and logistics
109
Journal of retailing
109
Marketing intelligence & planning
108
Psychology & marketing
106
Cogent business & management
105
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
105
European journal of marketing : EJM
102
Gabler Research
101
Hamburger Schriften zur Marketingforschung
99
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
98
Journal of marketing management : MM
94
Services marketing quarterly
94
Die Bank
93
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ECONIS (ZBW)
40,672
USB Cologne (EcoSocSci)
14,171
USB Cologne (business full texts)
256
EconStor
91
RePEc
31
BASE
25
ArchiDok
3
OLC EcoSci
1
Other ZBW resources
1
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231
Strategische Markenpolitik im Investitionsgüterbereich
Kemper, Anne Christin
-
2000
Persistent link: https://www.econbiz.de/10001513313
Saved in:
232
Market led strategic change : transforming the process of going to market
Piercy, Nigel
-
2009
-
4. ed.
Persistent link: https://www.econbiz.de/10004001285
Saved in:
233
The fundamentals of creative advertising : [a visually stimulating introduction to the process and application of creative advertising, with practical steps designed to hone creati...
Burtenshaw, Ken
(
contributor
);
Mahon, Nik
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10004008980
Saved in:
234
Master closer : a master class in advanced selling
Fenton, John
-
2009
Persistent link: https://www.econbiz.de/10004242673
Saved in:
235
B2B : how to build a profitable e-commerce strategy
Cunningham, Michael J.
-
2001
-
1. print.
Persistent link: https://www.econbiz.de/10004603055
Saved in:
236
Counterintuitive marketing : achieve great results using uncommon sense
Clancy, Kevin J.
;
Krieg, Peter C.
-
2000
Persistent link: https://www.econbiz.de/10004603603
Saved in:
237
Basiswissen Kundenorientierung - Kundenbindung : Strategien für erfolgreiche Kundenbeziehungen
Johne, Thomas
-
2005
Persistent link: https://www.econbiz.de/10004381456
Saved in:
238
Guerilla street team guide : helping teamers and business people alike utilize Guerilla marketing strategies on the grassroots level to reach people not typically exposed to tradit...
Levinson, Jay Conrad
;
Lovejoy, Brad
-
2008
Persistent link: https://www.econbiz.de/10004397547
Saved in:
239
Mediastrategie : Werbeinvestitionen professionell planen und siegreich umsetzen
Krupp, Manfred
-
2004
Persistent link: https://www.econbiz.de/10004687193
Saved in:
240
Europäische Markterschließungsstrategien im Schienenverkehrsdienstleistungsbereich : am Beispiel des Personenverkehrs der Deutschen Bahn AG
Röder, Jens
-
2003
Persistent link: https://www.econbiz.de/10004720410
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