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Marketing accountability : how...
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McDonald, Malcolm
137
Mouncey, Peter
24
Wilson, Hugh
10
Dunbar, Ian
9
Christopher, Martin
8
De Chernatony, Leslie
7
Mcdonald, Malcolm
6
Ward, Keith
6
Woodburn, Diana
5
Daniel, Elizabeth
4
Leppard, John
4
Meldrum, Mike
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Morris, Peter
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Payne, Adrian
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Rogers, Beth
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ECONIS (ZBW)
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BASE
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RePEc
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Marketing accountability : a new metrics model to measure marketing effectiveness
McDonald, Malcolm
;
Mouncey, Peter
-
2011
-
1. publ. in paperback
Persistent link: https://www.econbiz.de/10008798768
Saved in:
2
Marketing accountability : how to measure marketing effectiveness
McDonald, Malcolm
;
Mouncey, Peter
-
2009
Persistent link: https://www.econbiz.de/10003798578
Saved in:
3
Rising to the challenge : market research in emerging economies : invited commentry
Mouncey, Peter
- In:
Metamorphosis : a journal of management research
11
(
2012
)
1
,
pp. 12-14
Persistent link: https://www.econbiz.de/10009693831
Saved in:
4
Editorial: Measuring the legacy of the Olympic Games
Mouncey, Peter
- In:
International journal of market research : JMRS ; the …
54
(
2012
)
5
,
pp. 577-585
Persistent link: https://www.econbiz.de/10009659763
Saved in:
5
Revisions to the market research society (MRS) code of conduct
Mouncey, Peter
- In:
Journal of direct, data and digital marketing practice …
12
(
2010/11
)
2
,
pp. 179-180
Persistent link: https://www.econbiz.de/10008747739
Saved in:
6
Gaining insights without questions, political polling : democracy awards and IJMR executive editorial board
Mouncey, Peter
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
5
,
pp. 425-434
Persistent link: https://www.econbiz.de/10011962728
Saved in:
7
IJMR lecture: the predictive postcode : editorial
Mouncey, Peter
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
4
,
pp. 333-340
Persistent link: https://www.econbiz.de/10011919223
Saved in:
8
Challenges in accurately measuring public opinion : editorial
Mouncey, Peter
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
2
,
pp. 121-128
Persistent link: https://www.econbiz.de/10011887141
Saved in:
9
Wither the (social) survey : editorial
Mouncey, Peter
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
3
,
pp. 221-227
Persistent link: https://www.econbiz.de/10011887299
Saved in:
10
Addressing a key challenge facing market(ing) research : re-aligning the academic and practitioner communities
Mouncey, Peter
- In:
International journal of market research
61
(
2019
)
1
,
pp. 3-9
Persistent link: https://www.econbiz.de/10012171927
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