theoretical and empirical conceptualization of the concept in marketing or consumer behaviour and economics is scanty. Therefore …, we seek to statistically examine the impact of marketing strategies measured by the E-commerce index on household …-run relationship among the variables. Empirical findings revealed a positive relationship between e-commerce marketing and real …

: A Front Runner in Digital Marketing -- A Lifestyle in the Third Place: Starbucks’ China Journey -- Creating Beauty that … market, branding/marketing professionals, financial investors and analysts, business professors and researchers in …