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Handbook of brand relationship...
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Consumer behaviour
38
Konsumentenverhalten
38
Brand management
27
Markenführung
27
Brand image
16
Markenimage
16
Brand
12
Markenartikel
12
Beziehungsmarketing
9
Marketing management
9
Marketingmanagement
9
Relationship marketing
9
Emotion
7
Marketing theory
6
Marketingtheorie
6
Verbraucherverhalten
6
Markenpolitik
5
Theorie
4
Theory
4
Decision
3
Decision under uncertainty
3
Entscheidung
3
Entscheidung unter Unsicherheit
3
Information value
3
Informationswert
3
Internet marketing
3
Market research
3
Marktforschung
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Online-Marketing
3
Strategic management
3
Strategisches Management
3
Advertising
2
Bibliometrics
2
Bibliometrie
2
Brand attachment
2
Brand extension
2
Brand-self connections
2
Customer satisfaction
2
Information behaviour
2
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22
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Article
60
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60
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26
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26
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10
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10
Reprint
3
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2
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1
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1
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1
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1
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1
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1
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Language
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English
89
Undetermined
31
Author
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MacInnis, Deborah J.
110
Park, C. Whan
26
Weiss, Allen M.
12
Macinnis, Deborah J.
8
Priester, Joseph R.
8
Tellis, Gerard J.
7
Eisingerich, Andreas B
6
Folkes, Valerie S.
6
Hoyer, Wayne D.
6
Patrick, Vanessa M.
6
Chun, HaeEun Helen
5
Lurie, Nicholas H.
5
Patrick, Vanessa
5
Jaworski, Bernard J.
4
Park, C.W
4
Park, C.Whan
4
Priester, Joseph
4
Stewart, David W.
4
de Mello, Gustavo
4
Chandy, Rajesh K.
3
Mello, Gustavo de
3
Porath, Christine
3
Rao, Ambar G.
3
Shapiro, Stewart
3
Thaivanich, Pattana
3
Yoo, Changjo
3
Anderson, Erin
2
Batra, Rajeev
2
Bechara, Antoine
2
Belk, Russell W.
2
Botti, Simona
2
Chun, Hae Eun
2
Diehl, Kristin
2
Folkes, Valerie
2
Heckler, Susan E.
2
Iacobucci, Dawn
2
Johnson, Joseph
2
Lehmann, Donald R.
2
Lynch, John G.
2
Park, Jonghee
2
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Society for Consumer Psychology
2
Center for Retirement Research (CRR), Boston College
1
Society for Consumer Psychology.
1
Published in...
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Journal of marketing
10
Journal of consumer research : JCR ; an interdisciplinary bimonthly
8
Journal of Consumer Research
5
Journal of marketing research : JMR
5
Foundations and trends in marketing : FTMKT
4
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
Foundations and Trends(R) in Marketing
2
Handbook of brand relationships
2
Journal of business research : JBR
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Marshall School of Business Working Paper
2
Psychology & marketing
2
Report / Marketing Science Institute
2
Review of marketing research
2
AMS review : official publication of the Academy of Marketing Science
1
Advertising and Consumer Psychology
1
Brand management ; Vol. 1
1
Brands and brand management : contemporary research perspectives
1
Consumer culture theory
1
Consumer-brand relationships : theory and practice
1
Handbook on brand and experience management
1
International journal of internet marketing and advertising : IJIMA
1
Issues in Brief
1
Journal of Business Research
1
Journal of Consumer Psychology
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of advertising research
1
Journal of consumer behaviour
1
Journal of consumer psychology : the official journal of the Society for Consumer Psychology
1
Journal of service research : JSR
1
Marketing Science Working Paper Series
1
Marketing strategy processes and tools
1
Measuring and managing brands
1
Review of Marketing Research
1
Review of Marketing Research Ser
1
The Routledge companion to contemporary brand management
1
The journal of brand management : an international journal
1
The journal of personal selling & sales management : JPSSM
1
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Source
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ECONIS (ZBW)
83
OLC EcoSci
18
RePEc
9
USB Cologne (EcoSocSci)
9
Other ZBW resources
1
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21
Brand architecture design and brand naming decisions
Park, C. Whan
;
MacInnis, Deborah J.
;
Eisingerich, Andreas
- In:
The Routledge companion to contemporary brand management
,
(pp. 109-119)
.
2016
Persistent link: https://www.econbiz.de/10011515378
Saved in:
22
It’s unfair : why customers who merely observe an uncivil employee abandon the company
Porath, Christine
;
MacInnis, Deborah J.
;
Folkes, Valerie S.
- In:
Journal of service research : JSR
14
(
2011
)
3
,
pp. 302-317
Persistent link: https://www.econbiz.de/10009383341
Saved in:
23
Strategic benefits of low fit brand extensions : when and why?
Chun, HaeEun Helen
;
Park, C. Whan
;
Eisingerich, Andreas B
; …
- In:
Journal of consumer psychology : JCP : the official …
25
(
2015
)
4
,
pp. 577-595
Persistent link: https://www.econbiz.de/10011411181
Saved in:
24
Consumer behavior
Hoyer, Wayne D.
;
MacInnis, Deborah J.
-
2004
-
3. ed
Persistent link: https://www.econbiz.de/10001870517
Saved in:
25
Choosing what I want versus rejecting what I don't want : an application of decision framing to product option choice decisions
Park, C. Whan
;
Jun, Sung Youl
;
MacInnis, Deborah J.
-
1999
Persistent link: https://www.econbiz.de/10001468204
Saved in:
26
The role of imagery in information processing : review and extensions
MacInnis, Deborah J.
- In:
Journal of consumer research : JCR ; an …
13
(
1987
)
4
,
pp. 473-487
Persistent link: https://www.econbiz.de/10001023717
Saved in:
27
Strategic brand concept-image management
Park, C. Whan
- In:
Journal of marketing
50
(
1986
)
4
,
pp. 135-145
Persistent link: https://www.econbiz.de/10001013452
Saved in:
28
Assessing when increased media weight helps sales of real-world brands
MacInnis, Deborah J.
;
Rao, Ambar G.
;
Weiss, Allen M.
-
2002
Persistent link: https://www.econbiz.de/10001673493
Saved in:
29
Perfectionism paradox : perfectionistic concerns (not perfectionistic strivings) affect the relationship between perceived risk and choice
Ceylan, Gizem
;
Kolsarici, Ceren
;
MacInnis, Deborah J.
- In:
Journal of consumer behaviour
21
(
2022
)
4
,
pp. 880-895
Persistent link: https://www.econbiz.de/10013275577
Saved in:
30
Brand forgiveness : how close brand relationships influence forgiveness
Donovan, Leigh Anne Novak
;
Priester, Joseph R.
; …
- In:
Consumer-brand relationships : theory and practice
,
(pp. 184-203)
.
2012
Persistent link: https://www.econbiz.de/10009739818
Saved in:
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