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Handbook of brand relationship...
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Consumer behaviour
44
Konsumentenverhalten
44
Brand management
29
Markenführung
29
Brand
15
Markenartikel
15
Brand image
14
Markenimage
14
Beziehungsmarketing
10
Marketing management
10
Marketingmanagement
10
Relationship marketing
10
Emotion
9
Marketing theory
7
Marketingtheorie
7
Verbraucherverhalten
6
Markenpolitik
5
Theorie
5
Theory
5
Market research
4
Marktforschung
4
Advertising effects
3
Decision
3
Entscheidung
3
Information behaviour
3
Information value
3
Informationsverhalten
3
Informationswert
3
Internet marketing
3
Marketing
3
Motivation
3
Online-Marketing
3
Werbewirkung
3
Advertising
2
Bewertung
2
Brand attachment
2
Brand extension
2
Brand-self connections
2
Competitive analysis
2
Customer satisfaction
2
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Free
22
Undetermined
22
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Article
60
Book / Working Paper
60
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Article in journal
26
Aufsatz in Zeitschrift
26
Aufsatz im Buch
10
Book section
10
Reprint
3
Collection of articles of several authors
2
Lehrbuch
2
Sammelwerk
2
Textbook
2
Arbeitspapier
1
Aufsatzsammlung
1
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1
Bibliography included
1
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1
Dissertation u.a. Prüfungsschriften
1
Graue Literatur
1
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1
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1
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1
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Language
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English
89
Undetermined
31
Author
All
MacInnis, Deborah J.
110
Park, C. Whan
26
Weiss, Allen M.
12
Macinnis, Deborah J.
8
Priester, Joseph R.
8
Tellis, Gerard J.
7
Eisingerich, Andreas B
6
Folkes, Valerie S.
6
Hoyer, Wayne D.
6
Patrick, Vanessa M.
6
Chun, HaeEun Helen
5
Lurie, Nicholas H.
5
Patrick, Vanessa
5
Jaworski, Bernard J.
4
Park, C.W
4
Park, C.Whan
4
Priester, Joseph
4
Stewart, David W.
4
de Mello, Gustavo
4
Chandy, Rajesh K.
3
Mello, Gustavo de
3
Porath, Christine
3
Rao, Ambar G.
3
Shapiro, Stewart
3
Thaivanich, Pattana
3
Yoo, Changjo
3
Anderson, Erin
2
Batra, Rajeev
2
Bechara, Antoine
2
Belk, Russell W.
2
Botti, Simona
2
Chun, Hae Eun
2
Diehl, Kristin
2
Folkes, Valerie
2
Heckler, Susan E.
2
Iacobucci, Dawn
2
Johnson, Joseph
2
Lehmann, Donald R.
2
Lynch, John G.
2
Park, Jonghee
2
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Institution
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Society for Consumer Psychology
2
Center for Retirement Research (CRR), Boston College
1
Society for Consumer Psychology.
1
Published in...
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Journal of marketing
10
Journal of consumer research : JCR ; an interdisciplinary bimonthly
8
Journal of Consumer Research
5
Journal of marketing research : JMR
5
Foundations and trends in marketing : FTMKT
4
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
Foundations and Trends(R) in Marketing
2
Handbook of brand relationships
2
Journal of business research : JBR
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Marshall School of Business Working Paper
2
Psychology & marketing
2
Report / Marketing Science Institute
2
Review of marketing research
2
AMS review : official publication of the Academy of Marketing Science
1
Advertising and Consumer Psychology
1
Brand management ; Vol. 1
1
Brands and brand management : contemporary research perspectives
1
Consumer culture theory
1
Consumer-brand relationships : theory and practice
1
Handbook on brand and experience management
1
International journal of internet marketing and advertising : IJIMA
1
Issues in Brief
1
Journal of Business Research
1
Journal of Consumer Psychology
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of advertising research
1
Journal of consumer behaviour
1
Journal of consumer psychology : the official journal of the Society for Consumer Psychology
1
Journal of service research : JSR
1
Marketing Science Working Paper Series
1
Marketing strategy processes and tools
1
Measuring and managing brands
1
Review of Marketing Research
1
Review of Marketing Research Ser
1
The Routledge companion to contemporary brand management
1
The journal of brand management : an international journal
1
The journal of personal selling & sales management : JPSSM
1
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Source
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ECONIS (ZBW)
83
OLC EcoSci
18
RePEc
9
USB Cologne (EcoSocSci)
9
Other ZBW resources
1
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61
Consumer behavior
Hoyer, Wayne D.
;
MacInnis, Deborah J.
-
2010
-
5. ed., internat. ed.
Persistent link: https://www.econbiz.de/10004935997
Saved in:
62
Understanding hope and its implications for consumer behavior : I hope, therefore I consume
MacInnis, Deborah J.
;
Hae Eun Chun
-
2007
Persistent link: https://www.econbiz.de/10004951126
Saved in:
63
Brand attachment : constructs, consequences, and causes
Park, Choong Whan
;
MacInnis, Deborah J.
;
Priester, Joseph R.
-
2008
Persistent link: https://www.econbiz.de/10004951150
Saved in:
64
Consumer behavior
Hoyer, Wayne D.
;
MacInnis, Deborah J.
;
Pieters, Rik
-
2013
-
6. ed.
Persistent link: https://www.econbiz.de/10009635498
Saved in:
65
Same or different? How distance and variation affect similarity judgments
Yoo, Changjo
;
Macinnis, Deborah J.
- In:
Psychology & marketing
21
(
2004
)
3
,
pp. 209-228
Persistent link: https://www.econbiz.de/10006965016
Saved in:
66
An Experimental Method for Studying Unconscious Perception in a Marketing Context
Shapiro, Stewart
;
MacInnis, Deborah J.
;
Heckler, Susan E.
; …
- In:
Psychology & marketing
16
(
1999
)
6
,
pp. 459-478
Persistent link: https://www.econbiz.de/10006987805
Saved in:
67
A Multiple Pathway Anchoring and Adjustment (MPAA) Model of Attitude Generation and Recruitment - What's In and What's Out: Questions on the Boundaries of the Attitude Construct
Park, C.Whan
;
Macinnis, Deborah J.
- In:
Journal of consumer research : JCR ; an …
33
(
2006
)
1
,
pp. 16-18
Persistent link: https://www.econbiz.de/10007274233
Saved in:
68
The Concept of Hope and Its Relevance to Product Evaluation and Choice
Macinnis, Deborah J.
;
De Mello, Gustavo E.
- In:
Journal of marketing
69
(
2005
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10005919156
Saved in:
69
Marketing Renaissance: Opportunities and Imperatives for Improving Marketing Thought, Practice, and Infrastructure
Brown, Stephen W.
;
Webster, Frederick E.
;
Steenkamp, …
- In:
Journal of marketing
69
(
2005
)
4
,
pp. 1-25
Persistent link: https://www.econbiz.de/10005920866
Saved in:
70
Characteristics of Portrayed Emotions in Commercials: When Does What Is Shown in Ads Affect Viewers?
Kamp, Edward
;
Macinnis, Deborah J.
- In:
Journal of advertising research
35
(
1995
)
6
,
pp. 19-28
Persistent link: https://www.econbiz.de/10006535462
Saved in:
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