-commerce. Success of the modern e-commerce is based on relationship marketing, i.e. CRM. Accordingly, the transition from the classic … strange in modern times that signifi cant emphasis is put on customer relationship management within the e-commerce system … (eCCRM). Modern marketing studies specific properties of CRM application in e-commerce, taking into account the current …

retailers total product offering is called a merchandise mix or product range. At a strategic level, merchandise management …

characteristics. Therefore, creators of marketing and sales strategies of online and omnichannel companies should consider this fact …

success depends on two factors: the user-friendliness of the information system and the consistency of the marketing strategy …-sections. Regarding the second part – consistency of the marketing strategy- it is important to initially understand consumers’ behaviour …

individual households. The conditional restricted Boltzmann machine includes marketing variables and household attributes as … marketing variables. The conditional restricted Boltzmann machine indicates pairwise relationships between brands that are more … possibilities for further research, such as applying the conditional restricted Boltzmann machine to other areas in marketing or …

point out is the impact of the information technology on the marketing and on the Romanian markets, both final markets and … intermediate ones. In this new era of information technology, established marketing concepts seem to be assuming a completely …

success depends on two factors: the user-friendliness of the information system and the consistency of the marketing strategy …-sections. Regarding the second part – consistency of the marketing strategy- it is important to initially understand consumers’ behaviour …