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The impact of product packaging on consumers' purchase decisions within a low involvement product category
Atwal, Glyn; Bryson, Douglas; Hulten, Peter - In: Journal of euromarketing 21 (2012) 2/3, pp. 124-135
Persistent link: https://www.econbiz.de/10009728876
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Consumer mental accounts and implications to selling base products and add-ons
Erat, Sanjiv; Bhaskaran, Sreekumar R. - In: Marketing science : the marketing journal of the … 31 (2012) 5, pp. 801-818
Persistent link: https://www.econbiz.de/10009665097
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Excitement up! : price down! ; measuring emotions in Dutch auctions
Adam, Marc Thomas Philipp; Krämer, Jan; Weinhardt, Christof - In: International journal of electronic commerce : IJEC 17 (2012/13) 2, pp. 7-40
Persistent link: https://www.econbiz.de/10009718638
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Electronic word-of-mouth impacts on consumer behavior : exploratory and experimental studies
Sandes, Fabio Shimabukuro; Urdan, André Torres - In: Journal of international consumer marketing 25 (2013) 3, pp. 181-197
Persistent link: https://www.econbiz.de/10009761423
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Empirical insights on the effect of user-generated website features on micro-conversions
Holsing, Christian; Schultz, Carsten D. - In: International journal of e-business research : an … 9 (2013) 4, pp. 33-46
Persistent link: https://www.econbiz.de/10010354430
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Informational cascades, herding bias, and food taste evaluations
Hansen, Håvard - In: Journal of food products marketing 20 (2014) 1, pp. 1-16
Persistent link: https://www.econbiz.de/10010355148
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Ambiguity aversion and the power of established brands
Muthukrishnan, A. V.; Wathieu, Luc - 2007
This paper investigates situations where a sizable sub-set of consumers prefer an inferior (dominated) offer made by an established brand to a superior (dominating) offer made by a less-established brand. Established brands are those for which consumers hold more confident beliefs concerning...
Persistent link: https://www.econbiz.de/10010357571
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What if you stop and think about it? : nutrition logos and product selection behavior
Onozaka, Yuko; Melbye, Elisabeth Lind; Hansen, Håvard - In: Journal of international food & agribusiness marketing … 26 (2014) 2, pp. 140-153
Persistent link: https://www.econbiz.de/10010358886
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Analyzing consumer preference for wine product bundles : implications for the retail and wine industry
Matthews, Christopher; Somogyi, Simon; Zanten, Rob van - In: Journal of international food & agribusiness marketing … 26 (2014) 2, pp. 89-106
Persistent link: https://www.econbiz.de/10010358892
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Customer's perception of familiness in travel experiences
Presas, Pilar; Guia, Jaume; Muñoz, Dolors - In: Journal of travel and tourism marketing 31 (2014) 1/2, pp. 147-161
Persistent link: https://www.econbiz.de/10010361809