Purpose The purpose of this paper is to investigate the impact of corporate social responsibility (CSR) awareness on the attitudes of Bahraini women consumers in the age group of 18-55 and their buying behavior toward cosmetics products. Design/methodology/approach Quantitative method is used...

Purpose – Drawing on Bronfenbrenner's ecological model, this research aims to investigate the interweaving of the socialization systems within which children learn eating practices, in order to open up new paths to build prevention and care programs against childhood obesity....

Purpose – This paper aims to understand how male and female hotel guests become delighted customers. It aims to present the similarities and differences along with respective implications for theory and application. Design/methodology/approach – During a period of three months, tourists were...

Increasingly, the attitudes of consumers are being shaped by an array of advocacy organizations that research and campaign on various social and political causes collectively categorized as non‐government organizations (NGOs). They are the key driver in the public’s increasing demand that...

Purpose – The paper explains how scenarios can be used to create alternative models of markets in way that is useful to marketing managers and the product development team. Design/methodology/approach – The paper outlines the how‐to process for developing and using marketing scenarios....

Purpose – The article describes how to strategically analyze and stage manage the customer journey – the sequence of events that customers go through to learn about, purchase and interact with company offerings. Design/methodology/approach – The article explains how to develop a customer...

Purpose – The purpose of this paper is to explore the mechanism of the influence of consumer innovativeness (CI) on consumer-reasoned green consumption (GC) behavior to understand more about this behavior and help improve the practice of green marketing. Design/methodology/approach – To...

Purpose – This paper aims to examine five distinct consumer reactions, including corporate social responsibility (CSR) awareness, consumers’ complaining, boycotting behavior, work preferences and consumer donation behavior. Design/methodology/approach – The analysis in this paper was based...

Purpose – The purpose of this study is to examine the strategies that fast fashion retailers use to position sustainability by applying the stimulus-organism-response model. Specifically, this study investigated how sustainability positioning strategies influenced perceived corporate social...