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Knowledge discovery process and introduction of domain knowledge

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Preface: Featured section on data-mining and statistical science

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Applications of Data Mining in E-Business and Finance.

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In spite of the close relationship between research and practice in Data Mining, it is not easy to find information on some of the important issues involved in real world application of DM technology. This book address some of these issues. It is suitable for Data Mining researchers and...

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Is this brand ephemeral? : a multivariate tree-based decision analysis of new product sustainability

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Short-term impact of item-based loyalty program on customer purchase behaviors

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Duration of price promotion and product profit : an in-depth study based on point-of-sale data

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