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Measuring and valuing customer relationships : how to develop the measures that drive profitable CRM
Shaw, Robert; Reed, David - 1999
Persistent link: https://www.econbiz.de/10004009890
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Improving Marketing Accountability through Better Management of the Market Research Process
Shaw, Robert; White, Carolyn - In: Journal of marketing management : MM 15 (1999) 8, pp. 857-880
Persistent link: https://www.econbiz.de/10006986070
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Rethinking the Chain - Make marketing leaner, faster and better.
Shaw, Robert; Kotler, Philip - In: Marketing management : a quarterly business management … 18 (2009) 4, pp. 24-29
Persistent link: https://www.econbiz.de/10008287447
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Prolegomena to understanding Indian culture through Husserl's phenomenological lens
Shaw, Robert Keith; Malik, Ashish - In: Indian culture and work organisations in transition, (pp. 158-181). 2016
Persistent link: https://www.econbiz.de/10011735584
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Rediscover marketing's lost role - Make room for revenue management
Shaw, Robert; Mitchell, Vincent-Wayne - In: Marketing management : a quarterly business management … 20 (2011) 1, pp. 32-38
Persistent link: https://www.econbiz.de/10008999580
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Should the internet be regulated? : why - why not (Pro and Contra) ; pro
Shaw, Robert; Post, David - In: CESifo forum : a quarterly journal on European economic … 2 (2001) 4, pp. 42-43
Persistent link: https://www.econbiz.de/10009952960
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Development reconsidered : bridging the gap between government and people
Owens, Edgar; Shaw, Robert - 1972
Persistent link: https://www.econbiz.de/10004624810
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Marketing payback : is your marketing profitable ?
Shaw, Robert; Merrick, David - 2005
Persistent link: https://www.econbiz.de/10004820495
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Improving marketing effectiveness
Shaw, Bob - 1998
Persistent link: https://www.econbiz.de/10004377709