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Linking motivational regulation to brand passion in a moderated model of customer gender and age : an organismic integration theory perspective

Gilal, Faheem Gul; Zhang, Jian; Gilal, Rukhsana Gul; … - In: Review of managerial science : RMS 14 (2020) 1, pp. 87-113

Persistent link: https://www.econbiz.de/10012209199

Linking hedonic and utilitarian shopping values to consumer skepticism and green consumption : the roles of environmental involvement and locus of control

Cheng, Zhao-Hong; Chang, Chun-Tuan; Lee, Yu-Kang - In: Review of managerial science : RMS 14 (2020) 1, pp. 61-85

Persistent link: https://www.econbiz.de/10012209203

Special issue: New contributions to retail payments : conference at Norges Bank (Central Bank of Norway) 14–15 November

New Contributions to Retail Payments: Conference at … - In: Journal of banking & finance 34 (2010) 8, pp. 1729-1826

Persistent link: https://www.econbiz.de/10008664192

Examining some dynamics related to YouTube ad clutter in a high-clutter context

Senarathna, Tharindu; Wijetunga, Dinuka - In: South Asian journal of marketing 5 (2024) 1, pp. 1-14

Purpose This study aimed to test some dynamics related to YouTube advertising clutter and viewers' attitudes towards YouTube channels operated by traditional television (TV) companies (These YouTube channels tend to have a greater ad clutter since their videos have embedded ads of programme...

Persistent link: https://www.econbiz.de/10015049546

Antecedents of consumers' brand switching behavior in mobile service provider

Patel, Naresh K. - In: South Asian journal of marketing 5 (2024) 1, pp. 15-31

companies in their branding and marketing strategies. This study will also be helpful to practitioners, educators and …

Persistent link: https://www.econbiz.de/10015049661

"We do it but they don't" unveiling the impact of differentiation-oriented content on purchase intentions through mediation of SM engagement and moderation of social media skills

Iqbal Khan, Shahid; Rehman, Sumaira; Kashif, Uzma - In: South Asian journal of marketing 5 (2024) 1, pp. 47-60

Pakistan unveil the undiscovered potential of social media and understand the importance of social media marketing campaigns in …

Persistent link: https://www.econbiz.de/10015049693

Analyzing the capabilities of the HB logit model for choice-based conjoint analysis : a simulation study

Hein, Maren; Kurz, Peter; Steiner, Winfried J. - In: Journal of business economics : JBE 90 (2020) 1, pp. 1-36

Persistent link: https://www.econbiz.de/10012207109

Does ethical judgment determine the decision to become a cyborg?

Pelegrín-Borondo, Jorge; Arias-Oliva, Mario; Murata, … - In: Journal of business ethics : JBE 161 (2020) 1, pp. 5-17

Persistent link: https://www.econbiz.de/10012207373

Factors affecting customer's tendency to online shopping

Yadollahzade Tabari, Naser Ali; Abroud, Elham - In: International journal of economic perspectives : IJEP 11 (2017) 3, pp. 549-556

Persistent link: https://www.econbiz.de/10012209363

Quality model for internet banking services & customer satisfaction

Nazeri, Ali; Babayof, Fatemeh; Keshavarzi, Majid - In: International journal of economic perspectives : IJEP 11 (2017) 3, pp. 590-599

Persistent link: https://www.econbiz.de/10012209387