of how to do market segmentation. Yet the problem of choosing the right parameters in order to fulfill the segmentation … consumers segmentation model for the purpose of AB Ukio bank direct marketing. Objectives of the paper:- To define Lithuania …

conduct a longitudinal validation test to compare the performance of our model with that of commonly used segmentation models …-frequency-monetary value (RFM), or finite mixture segmentation in predicting the effectiveness of intermediate-term CRM. The empirical results … project a significant increase in intermediate-term profitability over all of the competing segmentation approaches and a …

this setting we explore the implications of market segmentation on firm competitiveness. If firms are unable to target …

this setting we explore the implications of market segmentation on firm competitiveness. If firms are unable to target …