"A Twenty-First Century Guide to Aldersonian Marketing Thought introduces readers to the life, the writings and the … intellectual legacy of Wroe Alderson, the preeminent marketing thinker of the mid-twentieth century. Both Alderson's seminal … contributions to marketing theory and his ""best practices"" articles in the areas of marketing management and ethics have been …

Products: Theory and Evidence from International Practice Linking Manufacturing, Marketing, and Product Design -- The Marketing …: Marketing, Engineering, and Manufacturing Perspectives provides state-of-the-art summary as well as new thoughts, in managing …