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Swoboda, Bernhard; Pennemann, Karin - In: European retail research 27 (2013) 2, pp. 21-53

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Swoboda, Bernhard; Schlüter, Andrea; Olejnik, Edith - In: Marketing : ZFP ; journal of research and management 33 (2011) 4, pp. 278-292

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Swoboda, Bernhard; Elsner, Stefan - In: European retail research 25 (2011) 2, pp. 39-62

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Foscht, Thomas; Angerer, Thomas; Swoboda, Bernhard - In: Qualitative Marktforschung : Konzepte - Methoden - Analysen, (pp. 247-259). 2009

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