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ARTICLES - The Impact of Nationalism, Patriotism and Internationalism on Consumer Ethnocentric Tendencies
Balabanis, George; Diamantopoulos, Adamantios; Mueller, … - In: Journal of international business studies : JIBS ; a … 32 (2001) 1, pp. 157-176
Persistent link: https://www.econbiz.de/10005893552
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In-group and out-group orientations and their relation to formation of Country of Origin Image stereotypes
Balabanis, George; Mueller, Rene Dentiste; Melewar, T. C. - In: International journal of business and globalisation : IJBG 1 (2007) 3, pp. 328-344
Persistent link: https://www.econbiz.de/10003928283
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In-group and out-group orientations and their relation to formation of Country of Origin Image stereotypes
Balabanis, George; Mueller, Rene Dentiste; Melewar, T. C. - In: International journal of business and globalisation : IJBG 1 (2007) 3, pp. 328-344
Persistent link: https://www.econbiz.de/10009883194
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Brand origin identification by consumers : a classification perspective
Balabanis, George; Diamantopoulos, Adamantios - In: Journal of international marketing 16 (2008) 1, pp. 39-71
Persistent link: https://www.econbiz.de/10003771397
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Gains and losses from the misperception of brand origin : the role of brand strength and country-of-origin image
Balabanis, George; Diamantopoulos, Adamantios - In: Journal of international marketing 19 (2011) 2, pp. 95-116
Persistent link: https://www.econbiz.de/10009159088
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Consumer xenocentrism as determinant of foreign product preference : a system justification perspective
Balabanis, George; Diamantopoulos, Adamantios - In: Journal of international marketing 24 (2016) 3, pp. 58-77
Persistent link: https://www.econbiz.de/10011584186
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Domestic Country Bias, Country-of-Origin Effects, and Consumer Ethnocentrism: A Multidimensional Unfolding Approach
Balabanis, George; Diamantopoulos, Adamantios - In: Journal of the Academy of Marketing Science 32 (2004) 1, pp. 80-95
Persistent link: https://www.econbiz.de/10006150829
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Brand Origin Identification by Consumers: A Classification Perspective
Balabanis, George; Diamantopoulos, Adamantios - In: Journal of international marketing 16 (2008) 1, pp. 39-71
Persistent link: https://www.econbiz.de/10007908107
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An alternative approach in service quality : an e-banking case study
González, Marvin E.; Mueller, Rene Dentiste; Mack, … - In: Quality management journal : QMJ 15 (2008) 1, pp. 41-58
Persistent link: https://www.econbiz.de/10003783523
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The behavioural homogeneity evaluation framework : multi-level evaluations of consumer involvement in international segmentation
Broderick, Amanda J.; Greenley, Gordon E.; Mueller, … - In: Journal of international business studies : JIBS ; an … 38 (2007) 5, pp. 746-763
Persistent link: https://www.econbiz.de/10003531147