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Performance of seasonal adjustment procedures : simulation and empirical results
Franses, Philip Hans; Paap, Richard; Fok, Dennis - Erasmus Universiteit Rotterdam, Rotterdam - 2005
Persistent link: https://www.econbiz.de/10011291659
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Incorporating responsiveness to marketing efforts in brand choice modeling
Fok, Dennis; Paap, Richard; Franses, Philip Hans - In: Econometrics 2 (2014) 1, pp. 20-44
We put forward a brand choice model with unobserved heterogeneity that concerns responsiveness to marketing efforts. We introduce two latent segments of households. The first segment is assumed to respond to marketing efforts, while households in the second segment do not do so. Whether a...
Persistent link: https://www.econbiz.de/10010421291
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Incorporating responsiveness to marketing efforts in brand choice modeling
Fok, Dennis (contributor); Paap, Richard (contributor);  … - 2008
Persistent link: https://www.econbiz.de/10003754335
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Interaction between shelf layout and marketing effectiveness and its impact on optimizing shelf arrangements
Nierop, Johannes Erjen Maurice van; Fok, Dennis; … - In: Marketing science : the marketing journal of the … 27 (2008) 6, pp. 1065-1082
Persistent link: https://www.econbiz.de/10003791794
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Why, how and when do prices land? : evidence from the videogame industry
Hernandez-Mireles, Carlos (contributor);  … - 2008
Persistent link: https://www.econbiz.de/10003791862
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Modeling the diffusion of scientific publications
Fok, Dennis; Franses, Philip Hans - In: Journal of econometrics 139 (2007) 2, pp. 376-390
Persistent link: https://www.econbiz.de/10003485373
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Seasonality and non-linear price effects in scanner-data-based market-response models
Fok, Dennis; Franses, Philip Hans; Paap, Richard - In: Journal of econometrics 138 (2007) 1, pp. 231-251
Persistent link: https://www.econbiz.de/10003451760
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Testing earnings management
Fok, Dennis; Franses, Philip Hans - 2009
Persistent link: https://www.econbiz.de/10003908705
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Modeling seasonality in new product diffusion
Peers, Yuri (contributor); Fok, Dennis (contributor);  … - 2010
Persistent link: https://www.econbiz.de/10008665029
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Interaction between shelf layout and marketing effectiveness and its impact on optimizing shelf arrangements
Nierop, Johannes Erjen Maurice van (contributor);  … - 2006
Persistent link: https://www.econbiz.de/10003303639