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The gap between the vision for marketing and reality
Kotler, Philip; Calder, Bobby J.; Malthouse, Edward C.; … - In: MIT sloan management review 54 (2012/13) 1, pp. 13-14
Persistent link: https://www.econbiz.de/10009660433
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Evidence that user-generated content that produces engagement increases purchase behaviours
Malthouse, Edward C.; Calder, Bobby J.; Kim, Su Jung; … - In: Journal of marketing management : MM 32 (2016) 5/6, pp. 427-444
Persistent link: https://www.econbiz.de/10011483103
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Brand marketing, big data and social innovation as future research directions for engagement
Calder, Bobby J.; Malthouse, Edward C.; Maslowska, Ewa - In: Journal of marketing management : MM 32 (2016) 5/6, pp. 579-585
Persistent link: https://www.econbiz.de/10011483116
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How to capture consumer experiences : a context-specific approach to measuring engagement : predicting consumer behavior across qualitatively different experiences
Calder, Bobby J.; Isaac, Mathew S.; Malthouse, Edward C. - In: Journal of advertising research 56 (2016) 1, pp. 39-52
Persistent link: https://www.econbiz.de/10011486042
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Advancing and consolidating knowledge about customer engagement
Brodie, Roderick J.; Hollebeek, Linda D. - In: Journal of service research : JSR 14 (2011) 3, pp. 283-284
Persistent link: https://www.econbiz.de/10009383364
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Engagement and experiences : comment on Brodie, Hollenbeek, Juric, and Ilic (2011)
Malthouse, Edward C.; Calder, Bobby J. - In: Journal of service research : JSR 14 (2011) 3, pp. 277-279
Persistent link: https://www.econbiz.de/10009383380
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Evaluating consumer protection laws : 2. promising methods
Phillips, Lynn W.; Calder, Bobby J. - In: Journal of consumer affairs : official publication of … 14 (1980) 1, pp. 9-36
Persistent link: https://www.econbiz.de/10002640853
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Evaluating consumer protection programs : P. 1. Weak but commonly used research designs
Phillips, Lynn W.; Calder, Bobby J. - In: Journal of consumer affairs : official publication of … 13 (1979) 2, pp. 157-185
Persistent link: https://www.econbiz.de/10002640867
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Leadership as an outcome of social structure and process : a multidimensional analysis
Salancik, Gerald R.; Calder, Bobby J.; Rowland, Kendrith M. - In: Organization and administrative sciences 6 (1975) 2/3, pp. 81-101
Persistent link: https://www.econbiz.de/10002759804
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Brand design
Calder, Bobby J.; Reagan, Steven J. - In: Kellogg on marketing, (pp. 58-73). 2001
Persistent link: https://www.econbiz.de/10001612975