Purpose – The purpose of this paper is to investigate self-perceived age among Baby Boomers in the UK, Germany, Japan, and Hungary, and identifies two horizontal segments based on the way consumers view their age. Design/methodology/approach – Questionnaires were used to sample 880 Baby...

Purpose – Popular literature argues that successive generations are experiencing more job changes and changes of employer. The “new careers” literature also proposes that career mobility patterns are becoming more diverse as people engage in more downward and lateral job changes and...

The expansion of the US economy during the 1950s and 1960s, combined with a relatively small baby boom, created unparalleled opportunities for upward movement in organisations. The 1990s, however, with a baby bust aftermath and adverse economic trends, are turning career opportunities upside...

Purpose – The aging of the workforce and the impending labour force shortage at the skilled end of the labour market increases the need for organizations to understand how to “re-engage” older workers with low commitment and reduce the turnover intentions of committed older knowledge...

Purpose This study aims to examine Millennials and generational differences in online gambling activity by comparing online gambling behavior across four different generations: Silent Generation, Baby Boomers, Gen Xers and Millennials. Design/methodology/approach The sample comprised tracked...

It is well researched and reported that the culture of a nation has a major impact on employees’ work related values, attitudes and expectations. The objective of this study was to investigate if western research on the generation gap applies equally to generational groups in Taiwan’s...

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places...

Purpose – Building trust is crucial for e‐service providers looking to develop long‐term customer relationships. But consumers from dissimilar demographic groups behave differently. Therefore, the aim of this study is to investigate the question, how do consumers from different...

Argues that marketers must consider more than ever the aging consumer. Considers the three demographic issues which must be taken into account before a strategy can be developed: first, stereotypes regarding the aging consumer must be disregarded; second, the aging consumer is not an isolated...